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Collegiate Bass Anglers Association (CBAA)
BoatUS Collegiate Bass Fishing Open Presented by Pepsi to Debut on VERSUS

by Wade Middleton
Page(s): 1
(Aug. 15, 2011 - San Antonio, TX)... Coverage continues of the largest collegiate bass fishing events in the nation with action from Paris, Tennessee. Day one coverage of the 2011 BoatUS Collegiate Bass Fishing Open presented by Pepsi begins on Sunday, August 21, at 2:00PM EST on VERSUS, part of the NBC Sports Group.

This unique event features a true team format allowing teammates to share information and work together to amass the largest amount of weight possible over two days of competition. The winning team will be determined by the combined weight of each team’s top two boats each day. Daily weigh-ins were held at Paris Landing on the shores of Kentucky Lake.

The BoatUS Collegiate Bass Fishing Series is sanctioned by the Association of Collegiate Anglers and is televised on VERSUS by CarecoTV. The weekly television series showcases the 2011 series of tournaments, including the BoatUS Collegiate Bass Fishing Open presented by Pepsi, BoatUS Collegiate Bass Fishing Championship from Lewsiville, TX and the Big Bass Bash presented by Hydorwave from Florence, AL.The Series is sponsored by BoatUS, BoatUS Angler, Cabela’s, Sperry Top-Sider, Columbia Sportswear, frogg toggs, Lazer TroKar, Abu Garcia, Berkley, Costa, Ranger Boats, Onyx, HydroWave, Gemini Sport Marketing, Big Bite Baits, Yamaha, Spro, Pepsi, Sunline, Garmin, Mountain Dew, Stratos, Sebile, Daiwa, Power-Pole, Florence/Lauderdale Tourism, Henry County/Paris, TN, and City of Lewisville.

For complete schedule of airings and coverage of college bassfishing please visit the CollegiateBassChampionship website.

VERSUS, part of the NBC Sports Group, prides itself on super-serving passionate sports fans across all platforms. Now in more than 76 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football, college basketball and Triple Crown horse racing coverage. The network is also home to the best outdoor programming on television. VERSUS is distributed via cable systems and satellite operators throughout the United States.

About BoatUS
Boat Owners Association of The United States has worked to provide savings, service and representation to the boating community since 1966. Today, over half a million Members know it "pays to belong". Members save money every time they use their Membership Card at over 900 Cooperating Marinas for discounts on fuel, transient slips, and repairs. BoatUS also offers on-the-water and on-the-road towing service levels provided by the nation’s largest towing fleet and insures billions of dollars worth of Members boats offering unparalleled service at competitive prices. For the first time we’ve created an online history of BoatUS to help guide you through four decades of hard work the BoatUS website/History . So go ahead and take a peek. We hope you’ll learn a little more about us and help us grow the next 40 years.

About CarecoTV
CarecoTV has a rich history of developing highly effective, industry specific marketing programs for a diverse collection of clients ranging from small start-up companies to Fortune 500 companies. By providing dynamic outdoor programming to networks including Versus, FOX Sports Net, and other national and regional networks, CarecoTV positions clients to outperform the competition. CarecoTV owns and produces an impressive collection of instructional outdoor television programs including Americana Outdoors, Yamaha’s Whitetail Diaries, Cabela’s Fisherman’s Handbook, BoatUS Collegiate Bass Fishing Championship Series, Hunter’s Handbook TV, Cabela’s IFA Redfish Tour, Fishing & Hunting Texas, Chronicles of the Hunt, and Deer Gear. Additional services provided include high-definition video production, multiplatform advertising, airtime acquisition, event promotion and editing. With such a comprehensive offering of programming, networks and services, CarecoTV is uniquely equipped to assist its clients with accomplishing their marketing goals

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