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LIVETARGET Reveals the Hollow Body Shiner at ICAST 2018
(Sep 4, 2018 - Niagara-on-the-Lake, ON) “Shiner” is the common name for one of the most widely distributed, and certainly one of the most important, freshwater forage groups. Supporting gamefish populations throughout North America, the slender, silvery shiner is found in both lakes and rivers, and frequently


Z-Man Jerk ShadZ in Shiner
(Sep 4, 2018 - LADSON, SC) Legendary inshore guide, Captain C.A. Richardson calls it a nearly failsafe trick for fussy redfish on the shallow flats. Three thousand miles to the northwest, Bassmaster pro Luke Clausen says it’s a devastating dropshot bait for bass, with exceptional attributes not found in traditional soft plastics.


(Aug 17, 2018 - Park Falls, WI) “You’re talking to the happiest second place finisher in the world,” said Niggemeyer. “Clent Davis literally had a career day in the biggest FLW tournament you can fish. Kuddos to him. I wasn’t even close to first. The conditions were tough, and I did the best with what I had.”


Flagship RT198P receives significant feature upgrades     
(Aug 8, 2018 - FLIPPIN, AR) Since the initial venture into the aluminum boat market in 2013, Ranger Boats quickly became the industry's fastest growing aluminum boat brand. Value-packed and feature-laden, the lineup of the 2019 RT Aluminum Series brings a fresh, new look along with additional features built specifically for bass and multi species anglers.


Z518 and Z519 adopt new L Series design and styling   
(Jul 18, 2018 - Flippin, AR)  Ranger Boats continues the legacy of leading the industry in design and innovation with the extension its popular L Series line of tournament bass boats to include the all-new Z518L Comanche and Z519L Comanche. The L Series of boats are built upon a celebrated hull design that delivers unmatched quality and fishability. The budget-friendly and venerable Z518 and Z519 boats have also adopted the design and styling of the L Series.  


(Jul 15, 2018 - )  Lindy® Fishing Tackle's revolutionary Glow Spoon gives hardwater anglers a new secret weapon for attracting fish and triggering strikes with the most appealing combination of color, light, sound and action to ever hit the ice.


BOOYAH introduces a slow retrieve buzz bait
(Jul 15, 2018 - FORT SMITH, AR.) The nature of buzz baits is a big bait with a big blade that has to scream across the surface, or sink. The bait raises such a commotion that bass simply can't resist but the angler is forced to practically blaze the bait across the water, often to the detriment of the presentation. The new BOOYAH® Squelcher™ is a typical size buzz bait that is designed to be "buzzed" slower without sinking.


Iconic topwater returns with smaller size
(Jul 15, 2018 - FORT SMITH, AR.) Anglers in the Atlantic, Pacific and Gulf all know the Cotton Cordell® Pencil Popper™ is an automatic bite enticer for stripers, bluefish, tuna, amberjack and redfish. Freshwater anglers too have enjoyed Pencil Popper success on largemouth bass, pike plus inland and saltwater stripers.


YUM Pulse proves swim baits have multiple rigging options
(Jul 15, 2018 - FORT SMITH, AR.) The original 4.5-inch solid body YUM® Pulse proves that a swimbait is not simply just a bait that swims. With a hard thumping tail and over-exaggerated backward slanting ribs, the bait is popular for rigging on swimbait hooks, finesse presentations, YUMbrella Flash Mob Jr. rigs, jigheads, belly weighted hooks, weightless hooks, Texas Rigs or as a trailer. Now the Pulse is offered in the 3.5-inch version for expanded capabilities.


(Jul 11, 2018 - FORT SMITH, AR.) Some say working a toad bait is an art form, reserved only for the elite anglers. But the new YUM® Tip Toad simplifies the presentation and entices more bites for all anglers.


New BOOYAH Melee bladed jig 
(Jul 11, 2018 - FORT SMITH, AR.)  As the name suggests, the new BOOYAH® Melee™ bladed jig causes so much disturbance that bass can't help investigate the commotion. BOOYAH pro Jason Christie cast his prototype Melee under boat docks and along grass beds to great success in the 2018 Bassmaster Classic.


New lip design adds to baits action
(Jul 11, 2018 - FORT SMITH, AR.) For more than six decades anglers have trusted Cotton Cordell® lures to catch their favorite fish. Keeping with this tradition, the new Cotton Cordell Minnow promises continued angler success for bass, walleye, snook, speckled trout and other game fish.


(Jul 11, 2018 - FORT SMITH, ARk.) The 5 3/8-inch Jointed Wake Minnow from Bomber® has been ruling saltwater and freshwater shallow bite action from the day it was introduced. Now anglers have an option when pressured fish refuse to react or the baitfish are simply smaller in size.


Aqua-Vu’s Multi-Vu XD™ Camera supplements sonar with live underwater imagery  
(Jul 8, 2018 - Crosslake, MN) Among the ever-expanding array of fish-finding technology, a definitive piece of underwater intel has fallen perfectly into place: Add live Aqua-Vu underwater video to your sonar display and suddenly, your lake-wide perspective is complete.  


Paradigm-shifting Hollow Body Craw will have jig & pig and tube fans reconsidering the best bottom bait for big largemouth and smallmouth bass
(Jul 6, 2018 - Niagara-on-the-Lake, ON) Crawfish. Crayfish. Crawdads. Freshwater lobsters. Yabbies. Mudbugs. Whatever you call ‘em, both largemouth and smallmouth bass love ‘em.


Lure designers create unmatched profile, balance, swimming action, and hook-up ratios in stunning new Juvenile Pike Swimbait designs
(Jun 28, 2018 - Niagara-on-the-Lake, ON) Like Russian Matryoshka dolls—the small wooden figurines that fit one in the other, decreasing in size from large to minuscule—it’s not uncommon to find pike within pike within pike—a predatory procession of giant pike on down to large fish to juvenile and so forth.


(Jun 26, 2018 - Lake Sam Rayburn, TX) It was a push for pounds at the 4th annual Techron TX tournament presented by Bass Champs on Sam Rayburn Jun 23rd, 2018. Push came to shove as 203 teams didn’t disappoint at the scales. $50,000 was guaranteed to the 1st place team and over $100,000 was paid out overall.


Debuts at EFTTEX 2018 Exclusive components and features fashion Europe’s best-ever swimbait collection  
(Jun 25, 2018 - Niagara-on-the-Lake, ON) Roach are an important coarse fish that are widely distributed throughout Europe, and have a veritable body double - the golden shiner - in North America.


(Jun 25, 2018 - Park Falls, WI) The serious among them call it their “boat”. Because saying “kayak” might insinuate their mindfully chosen means of travel plays second fiddle to something motorized. Nada. This growing army – some wielding paddles, others advanced pedals – prefers the people-powered approach to fishing.


New upgrades, great value highlight hand-sized Aqua-Vu® micro 4.3 Stealth
(Jun 21, 2018 - Crosslake, MN) Now nearly eight years ago—about the time Apple® unveiled its fourth iPhone—fishing’s first handheld underwater viewer landed in anglers’ hands. The original Aqua-Vu micro Underwater Viewing System opened the lines of communication between humans and fish.


A Pair of Perfect Bass Jigs
(Jun 20, 2018 - LADSON, SC) Like Mikey and his cereal, or the other Mike and his basketball, Bassmaster Elite Series pro David Walker knows jigs. Colleagues and qualified observers call Walker a master at his craft—one of the most potent anglers out there when armed with that all-time great bass lure. So when Z-Man Fishing tapped Walker to design the perfect line of jigs to his own exacting specs, the task immediately turned into a labor of love.


Versatile new spinning model brings popular 70MXF 1-piece performance to the feature-rich, made-in-the-USA Avid X lineup
(Jun 20, 2018 - Park Falls, WI) The heart of St. Croix’s Avid X Series is its stellar SCIII graphite blank with IPC mandrel technology. Its soul banks on the advanced micro-guide platform and efficiently comfortable handle design. Together they create unrivaled performance and value in a USA-crafted rod.


Match the hatch and fill the ‘well
(Jun 7, 2018 - Niagara-On-The-Lake, ON) For years, it was a secret shared only by select guides and pros, largely borrowed from the wheelhouse of European pike and zander anglers. Domestically, In-Fisherman Editor In Chief, Doug Stange, was one of the first to demonstrate how lethal soft plastic swimbaits could be on walleye and pike in all kinds of habitat. 


(Jun 4, 2018 - Park Falls, WI) High school bass fishing is spreading like wildfire, and, each summer, the best teams in the nation duke it out at the High School Fishing National Championship. Qualifying for the event is an accomplishment in itself, as only the top ten percent of anglers at state qualifiers make the big show.


Ingenious Aqua-Vu® XD™ Pole Camera Adaptor reaches out and reveals fish in previously inaccessible locations
(May 16, 2018 - Crosslake, MN) Beneath the surface, things rarely match the imagination. Consider the waterscape beneath a boat dock. Any idea what’s down there? Nope, but sure would like to know. What about that big sunken tree you’ve tried to fish? Who knows what might be living in that snag-infested thing. Any bass below that patch of lily pads? Crappies hiding in the cabbage?


Stephen Browning performs swimmingly with Legend Tournament Bass Swim Bait rod  
(May 16, 2018 - Park Falls, WI) The right place, the right time, the right bait. Sounds like the formula for the type of success that leads to a major tournament victory, right? Well, Stephen Browning certainly had all those elements lined up, but to close the deal on his Bass Pro Shops Bassmaster Central Open at Ross Barnett Reservoir he needed one final piece of the puzzle — the right rod.


LIVETARGET’s award-winning Sunfish Hollow Body is a true show-stopper
(Apr 30, 2018 - Niagara-On-The-Lake, ON) Innovations in hollow body topwater lures have expanded this once narrowly-applied presentation into a productive technique for both fresh- and saltwater species.


Plano’s zipperless, weather-endurable Z-Series Tackle Backpack and Wrap get a bold new look
(Apr 19, 2018 - Plano, IL) Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless. That’s why Plano engineers eliminated these weak links in their trouble-free weather-defying Z-Series Soft Tackle Bags, Tackle Backpack and Tackle Wrap, which debuted to the universal delight of anglers at ICAST in 2016.


A one-two punch of cold-water bass tips from a Bassmaster Elite Series Champion
(Apr 4, 2018 - Niagara-on-the-Lake, ON) – As evidenced by the 2018 GEICO Bassmaster Classic, early spring is a challenging season to consistently find bass fishing success. Fluctuating water levels, variable temperatures and clarity, and even a subtle wind shift can turn feast into famine, demanding that even the most experienced professionals shift on the fly to remain dialed into the spring bass bite.


PLANO'S ONE-OF-A-KIND V-CRATE HELPS KAYAK ANGLERS ORGANIZE AND FISH FASTER
(Apr 4, 2018 - Plano,IL) Anyone who’s been dragged around a pond by a mule of a largemouth or drenched by the explosive topwater take of a bull redfish, ‘yak-side in just a couple feet of water, understands the appeal of kayak fishing. Simply put, there is no better way to get closer to the action in spots that are essentially inaccessible by any other means, and still remain dry.  

AQ Conroe Team #3
(Mar 30, 2018 - Conroe, TX) The fish were on the beds on beautiful Lake Conroe !!! With a light breeze and sunshine pretty much all day,  it was an awesome day for fishing.


(Mar 28, 2018 - Crosslake, MN) Eelpout are in. Burbot are a big deal. Lawyers are likeable.   Really?


Coming to life at the 2018 GEICO Bassmaster Classic, St. Croix’s New Legend Tournament Bass Dock Sniper fills the void in the heavy lure in tight quarter’s situation   
(Mar 18, 2018 - Park Falls, WI) very angler has their own arena. Some are known for their crankbait casting skills; some for their Carolina- or Texas-rigging competency; others, perhaps, a finesse prowess like no other. But if there’s one method for landing even more bass than ones go-to system may be able to produce, it’s fishing docks.


NEW PLANO KVD WORMFILE SPEEDBAGS DELIVER KVD-LEVEL PERFORMANCE AT AN ASTONISHINGLY FAIR PRICE
(Mar 18, 2018 - Plano, IL) Kevin VanDam knows a thing or two about bass fishing. Need proof? VanDam has won the Super Bowl of bass tournaments, the Bassmaster Classic, an unprecedented four times. And he has been named the Bassmaster Elite Series Angler of the Year, seven times. Any questions?


St. Croix’s all-new Mojo Bass Dock Sniper - being showcased at the 2018 GEICO Bassmaster Classic -  gives the power of precision at a perfect price.
(Mar 9, 2018 - Park Falls, WI) It’s no secret that bass love docks. From everyday anglers to professionals, bass-heads learn to look for these manmade structures as prime target for green and brown backs. And while countless bass anglers grew up luring bass from the shadows of these platforms, they’ve never had the perfect tool for the task.


Plano’s zipperless, weather-resistant Z-Series Tackle Bags have an all new look
(Feb 27, 2018 - Plano,IL) Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless.

(Feb 15, 2018 - Miami, FL) Boston Whaler's new 380 Realm is designed to take boaters beyond the horizon and back, combining incredible capability and performance with outstanding comfort, a purposeful array of amenities, and clever design choices throughout. Making its World Premiere at February's Miami International Boat Show, the 380 Realm joins the 350 Realm as the first models in a new family of boats from the Unsinkable Legend.

(Feb 15, 2018 - Miami, FL) Mercury Marine, the world leader in marine propulsion and technology, is pleased to introduce its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line at the 2018 Miami International Boat Show. The new engine family, which builds on the success of Mercury's 75-150hp FourStroke outboards, features 175hp, 200hp and 225hp FourStroke outboards and a V-6 200hp SeaPro commercial outboard.


(Jan 30, 2018 - Niagara-on-the-Lake, ON) The Alabama Rig® (A-Rig) exploded onto the bass fishing scene in 2011. Downsized versions of umbrella rigs (aka spreader rigs) used for eons trolling pelagic saltwater and freshwater predators, these wire baits are designed to emulate a school of baitfish on-the-run. Their use sometimes controversial, A-Rigs have played dominant roles in many competitive bass fishing events.


Kayak Fishing Just Got Better
(Jan 30, 2018 - Plano,IL) Kayak fishing is all the rage for one very good reason: it simplifies things. Kayaks don’t take up a lot of space, they are easy to transport, have an eco-friendly footprint and, most importantly,


(Jan 30, 2018 - Westlake Village, CA) Introducing the next generation of electric boats… ElectraCraft's all new TR Series Tri-Cat! This sleek and innovative design provides greater stability for superior maneuverability and performance. 3 sizes are available to fit every desire; 152TR, 162TR and 182TR, accommodating up to 12 adults comfortably.


Mechanical or Tiller: 25 hp, 20 hp Tiller: 15 hp
(Jan 25, 2018 - Kennesaw, Ga) Yamaha’s high-powered portables are redefining the expectations for portable horsepower, from the F15 and F20 to the outstanding, new F25, an IBEX Innovation Award Winner for 2017.


Z-Man Fishing Enlists Communications Pros Traditions Media 
(Jan 25, 2018 - Ladson, SC) There’s something elusive and simultaneously irresistible about a truly original thing. It draws you toward the unknown, and toward the possibility that mind-blowing things are about to happen.


(Jan 25, 2018 - Ostego, Mn.) Crestliner welcomes a versatile member to its line-up of durable, reliable fishing boats with the all-new Bass Hawk. Built on the hull design of the Fish Hawk series and featuring the raised bow and stern decks similar to the PT series, the Bass Hawk offers a flexible platform for bass anglers and more.


LIVETARGET impresses with twin awards at Big Rock shows
(Jan 15, 2018 - Niagara-on-the-Lake, ON) LIVETARGET lures are widely recognized for their anatomically accurate, three-dimensional designs and incredibly detailed, lifelike finishes. When these visual characteristics are coupled to actions proven to attract and trigger the wariest predators, the result is a family of lures that represents Nature to the highest degree possible: lures that are truly, Live Targets.


“Panfish” Phil Laube’s finesse plays for bigger pans on pressured waters
(Dec 8, 2017 - Coralville, IA) We’ve all seen it happen—a crappie bite starts and word gets out. Like bums on bologna sandwiches, the ice turns into a free-for-all. Common sense would tell us to find fresh ice or try another lake, but depending on where you live or ice conditions, that’s not always easy. And it might be your favorite lake or home waters—so then what do you do?
 


St. Croix Mojo Salt series blends durability and design consistency for top performance
(Nov 19, 2017 - Park Falls, WI) Florida Keys guide and co-host of Saltwater Experience, Capt. Tom Rowland knows that hosting clients with varying degrees of angling skill is the ultimate testing ground for new products like St. Croix’s Mojo Salt series. After extensive field experience, Rowland grades this lineup of conventional and spinning rods a solid A+.


New Ocean Kayak Malibu Pedal earning accolades with dealers and tough critics alike
(Nov 16, 2017 - Old Town, ME) Introduced this past July at Outdoor Retailer 2017 in Salt Lake City, Utah, Ocean Kayak is proud to announce that the revolutionary Malibu Pedal is now shipping.


Truly Innovative - Square Bill is as Tough as They Come
(Oct 27, 2017 - Fort Smith, AR) A Square Bait crankbait is known for three things, deflection, deflection, deflection, and is one of the most versatile crankbaits an angler can have in their arsenal of baits.


St. Croix Pro Tommy Skarlis owes MWC World Walleye Championship to rod performance, and, of course, some tactical deftness
(Oct 5, 2017 - Park Falls, WI) It’s been 29 full seasons since Walleye Tournament Pro Tommy Skarlis started fishing professionally. It was 6 years before that when he bought his first St. Croix rod; a 7-foot 6-incher.


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