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New communications partnership paves way for innovative product releases to help anglers catch like the pros.
(Oct 23, 2020 - East Dorset, VT) Following a year filled with successes despite a world-wide pandemic in 2020, the SteelShad Fishing Company has partnered with outdoors industry strategic marketing and communications leader, Traditions Media, to get the word out on their innovative, easy-to-use and fish-catching bladebaits.


(Oct 20, 2020 - Golden Valley, Minn.) Omnia Fishing® today announces the addition of Ralph Castner to its advisory board. Castner previously served as Cabela's Chief Financial Officer for 17 years and was instrumental in helping the company navigate rapid expansion and ultimately its acquisition by Bass Pro Shops in 2017.


Veteran rep group Sokol Associates will now handle even larger territory
(Oct 1, 2020 - Bemidji, MN) Northland Fishing Tackle and the Bagley Bait Company are proud to announce the expansion of their established rep group Sokol Associates’ territory, effective October 1, 2020


Save up to $500 on qualifying Raymarine Evolution autopilot packs now through November 1
(Sep 23, 2020 - ) Every boat and boater benefits from having an autopilot system onboard. No longer considered a luxury, modern autopilots conserve fuel, help keep eyes forward, and aid in getting to destinations safely and efficiently.


38th Annual Grassroots Bass-Fishing Championship to be held in Dandridge
(Sep 23, 2020 - DANDRIDGE, Tenn.) FLW announced Tuesday that the 38th annual Phoenix Bass Fishing League All-American will be held on Tennessee’s Douglas Lake in 2021. The tournament, scheduled for June 3-5, showcases the nation’s best weekend anglers and awards the winner a $120,000 cash award,


(Sep 15, 2020 - BIRMINGHAM, Ala.) NOCO, which designs and creates premium consumer electronics including battery chargers, jump starters and related power accessories, has signed on as the title sponsor when the Bassmaster Elite Series heads to Scottsboro, Ala., to take on historic Lake Guntersville Sept. 30-Oct. 3. The NOCO Bassmaster Elite at Lake Guntersville kicks off a busy schedule of fall derbies that will take the Elite Series pros to South Carolina, Tennessee and Texas.


Northland Fishing Tackle and Bagley Bait Company tap Traditions Media to bolster PR and influence marketing
(Sep 15, 2020 - Bemidji, MN) Northland Fishing Tackle and the Bagley Bait Company announce the addition of outdoor-specific marketing group, Traditions Media, to its team, effective October 1, 2020.


A WIN IN CONGRESS FOR FISH, WILDLIFE AND PUBLIC LANDS
(Mar 1, 2019 - Alexandria, VA) A win in Congress for fish, wildlife and public lands. This week, the U.S. House of Representatives passed the Natural Resources Management Act. Having already been passed by the Senate, this historic package is now headed to the President for his signature.  


Staff additions expand industry’s ability to address more state and federal fisheries issues   
(Feb 13, 2019 - Alexandria, VA) The American Sportfishing Association (ASA) is pleased to announce that Danielle Cloutier, a seasoned fisheries policy veteran, has joined the ASA staff as its new Pacific Fisheries Policy Director. 


appoints Partner, General Manager, establishes new operations
(Feb 4, 2019 - Norman, OK) Today, Blue Heron Communications, a full-service, outdoor-specialty marketing agency announces strategic organizational changes designed to ensure the agency's continued thought leadership, exceptional client marketing, and eye on the future of outdoor public relations.  


(Jan 20, 2019 - Lebnon, MO) G3 Boats is pleased to announce that Pam Wells, a well-known and accomplished guide & tournament angler, will be joining the G3 Sportsman sponsored field staff for 2019.

(Jan 16, 2019 - Lake Amistad,TX) **URGENT NOTICE** Due to forecast of winds Up to 50 mph for this Saturday (1/19) the event on Amistad has been rescheduled to Saturday, June 1st on Lake Amistad, Diablo East ramp.

Our first event of the South region will now kick-off at Lake Falcon, February 23rd.

The sportfishing industry’s fisheries conservation foundation seeks to ensure fishing’s future   
(Jan 11, 2019 -   Alexandria, VA) Through an ongoing partnership between the sportfishing habitat conservation and research foundation, the FishAmerica Foundation, and the Brunswick Public Foundation, $61,000 was awarded to four grassroots projects to enhance water quality and improve fisheries resources in local communities in Minnesota, Indiana, Florida and Wisconsin.

(Dec 27, 2018 - Athens, AL) Bass Pro Shops and American Bass Anglers announced today a multiyear partnership to provide more avenues for weekend anglers across the country.


(Dec 4, 2018 - San Antonio, TX) The Association of Collegiate Anglers and the Collegiate Bass Fishing Series are proud to announce their new partnership with Bass Pro Shops. Under the agreement, Bass Pros Shops will become the title sponsor of the Collegiate Bass Fishing Series, as well as the title sponsor of the Big Bass Bash presented by Berkley event and the prestigious School of the Year program.


(Dec 2, 2018 - San Antonio, TX) The Association of Collegiate Anglers and the Collegiate Bass Fishing Series are proud to announce their new partnership with Bass Pro Shops. Under the agreement, Bass Pros Shops will become the title sponsor of the Collegiate Bass Fishing Series, as well as the title sponsor of the Big Bass Bash presented by Berkley event and the prestigious School of the Year program.


Seaguar continues its support of Gray FishTrag Research roosterfish study
(Nov 16, 2018 - New York, NY) Seaguar continues its support of Gray FishTrag Research roosterfish study

(Nov 16, 2018 - Minneapolis, MN) Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization announced today a greatly expanded FLW Live schedule for the 2019 season as part of its commitment to growing the sport of tournament bass fishing and bringing more publicity to the anglers who fish its circuits.


Existing model lineup also receives new design and styling  
(Nov 12, 2018 - Flippin, AR) Ranger's popular Deep V Aluminum line of boats is expanding with the introduction of the all-new VX1888, VX1788 and VS1660 models. Ranger Boats' aluminum line has seen explosive growth due to an unrelenting commitment to delivering innovative designs, feature-packed interiors and unrivaled styling.

(Nov 1, 2018 - Minneapolis, MN) Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, and Polaris Industries Inc., the leading global powersports manufacturer, announced today a strategic partnership that will extend and expand the outdoor brands’ complementary relationship.


(Oct 31, 2018 - FT. LAUDERDALE, FL) Aspiring anglers came from as far away as California, Arizona and Virginia to learn from the pros at the award winning "Ladies, Let's Go Fishing!®" Keys University, October 19-21 at the Elks Lodge, Tavernier, FL.  


(Oct 31, 2018 - Birmingham, AL) Just when it seemed B.A.S.S. couldn’t possibly provide more competitive opportunities for anglers, the organization announced today that it will be adding a Junior Bassmaster Division to its annual slate of events in the Mossy Oak Fishing Bassmaster High School Series.


(Oct 24, 2018 - Birmingham, AL) After a one-year experiment with a Bassmaster Opens Championship, B.A.S.S. is returning to the popular “win-and-you’re-in” qualifying system from the Opens to the Bassmaster Classic presented by DICK’S Sporting Goods.

(Oct 12, 2018 - Columbus OH) Realtree and Frogg Toggs announce the signing of an agreement to strengthen the partnership between their two brands, as well as enhance their presence in the market place.


Announces Schedule, Rules and Entry Dates For 2019 YETI FLW College Fishing, Bass Pro Shops FLW High School Fishing
(Oct 4, 2018 - Minneapolis, MN) Announces Schedule, Rules and Entry Dates For 2019 YETI FLW College Fishing, Bass Pro Shops FLW High School Fishing

Decision Delivers Victory for Conservation and Anglers
(Sep 7, 2018 - Decision Delivers Victory for Conservation and Ang) The recreational fishing and boating community is applauding the decision by NOAA Fisheries to deny an Exempted Fishing Permit (EFP) that would have allowed pelagic longline (PLL) vessels into the East Florida Coast Pelagic Longline Closed Area.

(Aug 1, 2018 - Alexandria, VA) Today, the Senate Commerce Committee approved a bill to address the devastation of Columbia River salmon by sea lions. The Endangered Salmon Predation Prevention Act, S. 3143 passed the


(Aug 1, 2018 - BIRMINGHAM, AL.) For the second time in the 2018 Bassmaster Elite Series season, B.A.S.S. was forced to postpone an Elite event because of massive flooding and unsafe boating conditions. And for the first time in Elite Series history, one of those events has been canceled altogether, the organization announced today.


Wisconsin’s St. Croix Rod awarded ICAST 2018 Best of Show Trifecta  
(Aug 1, 2018 - Park Falls, WI) Over 32 pairs of hands are required to complete three dozen different steps in the manufacturing, assembly and finishing of a St. Croix rod. Whether that takes place at the company’s headquarters in Park Falls, Wisconsin – or their state-of-the-art factory in Fresnillo, Mexico – each St. Croix rod is a product of the passion and attention to detail of the engineers who design them and artisans who craft them.

(Jul 27, 2018 - Buffalo, New York) The second day of competition at the Costa FLW Series event on Lake Erie presented by Polaris has been cancelled due to high winds.

(Jul 26, 2018 - Birmingham, AL) Due to recent heavy rainfall and increasingly dangerous water conditions, B.A.S.S. officials decided to postpone the Huk Bassmaster Elite at Upper Chesapeake Bay presented by Mossy Oak Fishing that was originally scheduled for July 26-29 out of Harford County, Md.  


(Jul 25, 2018 - FT. MYERS, FL.) Foul smelling and toxic algae blooms, polluted water, declining fisheries on Florida’s East and West Coasts; all are a result of massive, unnatural discharges from Lake Okeechobee into the Caloosahatchee and St. Lucie Rivers.

Sportfishing Industry Presents the ICAST 2018 New Product Showcase Awards Buyers and Media choose 25 Best of Category winners 
(Jul 18, 2018 - Orange County Convention Center, Orlando, FL) July 12, 2018 – Last night, the 25 New Product Showcase Best of Category awards were presented during the New Product Showcase Awards reception held during ICAST, the International Convention of Allied Sportfishing Trades. 

(Jul 15, 2018 - ORLANDO, FL) Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today its schedule and a key rule change for the 2019 FLW Tour season at a live press event held at the International Convention of Allied Sportfishing Trades (ICAST).

Landmark Fisheries Reform Takes Major Step Toward Becoming Law 
(Jul 11, 2018 - Alexandria, VA) Today, the U.S. House of Representatives passed H.R. 200, a bipartisan bill that includes the Modernizing Recreational Fisheries Management Act of 2017 (Modern Fish Act). This historic vote marks the first time the priorities of the recreational fishing sector are included in the reauthorization of our nation’s primary marine fisheries law, the Magnuson-Stevens Fishery Conservation and Management Act.


(Jul 11, 2018 - Sparta, Ky.) The popular Fishing League Worldwide (FLW) angler and Quaker State® ambassador Jimmy Houston, will give the command to start engines Saturday night July 14. 


(Jul 10, 2018 - ORLANDO, FL) Gene Larew Lures, makers of Bobby Garland crappie baits and Gene Larew bass lures, announces two new product series at the 2018 ICAST fishing tackle trade show being held this week.   


(Jul 3, 2018 - BIRMINGHAM, AL.) After three years of hovering in the Top 5 of Bassmaster Magazine’s 100 Best Bass Lakes rankings, Texas’ Sam Rayburn Reservoir finally takes the crown for being the best bass lake in the nation for 2018. 


$30,000 Donation Serves as Catalyst for Ongoing Sustainability Measures in SportsFishing Industry
(Jul 2, 2018 - Birmingham, AL) Forty Creek®, an award-winning Canadian whisky distiller based in Ontario, has signed on as a Conservation Partner of B.A.S.S. and sponsor of former Bassmaster Classic champion Casey Ashley of Donalds, S.C., B.A.S.S. CEO Bruce Akin announced today.

(Jul 2, 2018 - Washington, D.C.) On June 27, Commerce Secretary Wilbur Ross announced the 2018 Regional Fishery Management Council (RFMC) appointments. The recreational fishing community thanks the Administration for considering and appointing many of their preferred candidates.

Bipartisan measure addresses unchecked predation at environmental pinch points in the Columbia River system 
(Jun 28, 2018 - Alexandria, VA) The sportfishing industry applauded the U.S House of Representatives passage of Rep. Jaime Herrera Beutler’s (R-Wash.) Endangered Salmon and Fisheries Predation Prevention Act (H.R. 2083) by a vote of 288-115. This bipartisan bill will address the growing threat posed to salmon by the presence and predation of sea lions at migratory bottlenecks in the lower Columbia River system in Oregon and Washington.  


Wrapup Release: Ladies, Let' Go Fishing Screamin' Reels Islamorada Tournament June 22-23
(Jun 28, 2018 - ) Dr. Aracely Llanos, San Juan, Puerto Rico clinched First Place Offshore at the Ladies, Let’s Go Fishing Screamin’ Reels Tournament June 22-23 in Islamorada, FL. Fishing on Caribsea, Llannos landed a 10.7 lb. mahi to win a Penn Squall combo valued at $199.00. Second place offshore went to Kim Livingston, Key West, FL on the FinFreak for a 9.4 lb. mahi. Jill Whitcombe, Naples, FL won the Inshore division with a 15 inch blue runner.

Sea Ray sale process ended; Company will restructure Sea Ray to focus on growth opportunities in sport boat and cruiser; Discontinue Sea Ray sport yacht and yacht models and wind down production in 2018
(Jun 26, 2018 - METTAWAI IL) "Over the last several months, we have engaged in a thorough sale process for the Sea Ray business, which we believed would generate the highest value for our shareholders," Brunswick Chairman and Chief Executive Officer Mark Schwabero explained.

Program aims to increase red snapper, red drum and other South Atlantic species survival rate
(Jun 25, 2018 - Alexandria, VA) The American Sportfishing Association – the sportfishing industry’s trade association – announced the launch of a new project to improve the survival of caught-and-released fish in the South Atlantic, as part of the FishSmart program.


(Jun 18, 2018 - Birmingham, AL) Berkley has signed on as title sponsor of the upcoming Bassmaster Elite Series tournament at South Dakota’s Lake Oahe, and sister company Abu Garcia has been named presenting sponsor, B.A.S.S. announced today.


(Jun 6, 2018 - SAN ANTONIO, TX) Last month, Bethel University was crowned the 2017-2018 Cabela's School of the Year presented by Abu Garcia, joining Bryan College, University of North Alabama, and a long list of other teams in the exclusive club of Cabela's School of the Year winners.

(Jun 4, 2018 - Alexandria, VA) On May 30, the Department of the Interior announced a plan designating 19 new National Recreation Trails in 17 states, many of which will enhance public space for recreational fishing.

(May 30, 2018 - Minneapolis, MN) Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, today announced the renewal of its global partnership with T-H Marine via multi-year extension, in which the industry-leading manufacturer of thousands of boat parts and accessories will continue to serve as the title sponsor of the Bass Fishing League (BFL) as well as the official weigh-in bag, fish care provider (G-Juice Live Well Treatment) and jackplate provider for FLW.


Industry veteran brings years of experience in working to increase participation
(May 22, 2018 - Alexandria, VA) The American Sportfishing Association (ASA) is pleased to announce that Emily Beach, most recently with the Archery Trade Association (ATA), is the association’s new R3 (Recruitment, Retention and Reactivation) Director.  


A Different Breed of Pro
(May 19, 2018 - Park Falls, WI) Will Simmons planned to be fishing by lunchtime; maybe just a little after. A transplanted crappie fisherman turned bass nut, and now coach of the Obion County Central High School (OCCHS) fishing team, Simmons was en route to his first fishing photoshoot.


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