Fishing & Boating News

Intimidator family grows, new lizard and craw are added to product line


(Friday, July 23,1999 - Menomonie, WI.) The Bass Intimidator, the ringworm on steroids, has taken East Texas by storm this past season. The 6" Intimidator, which has a large ribbed-body and a paddle tail, has been winning tournament after tournament, and setting lake records throughout Texas since its' introduction by Innovative Sport Group(ISG), in July 1997.


Texas tackle shops are having a difficult time keeping them in stock due to the overwelming demand. The hand-poured, salt impregnated, garlic scented Intimidator is successful used as a jerk bait, rigged Carolina style and Texas style. The Intimidator is available in 16 colors.

Due to popular demand, ISG is introducing sister products into the Intimidator family. New members to the family are the 8" Intimidator, Intimidator Craw and Intimidator Lizard, which are hand-poured, salt impregnated, garlic scented and have the same fish attracting giant ribbed-body as the original 6" Intimidator. They will be available soon, so ask for them at your local tackle store.

ISG is one of the sponsors for World of Fishing's "Pick The Winner" contest, covering the Bass ® Classic. For more information about "Pick The Winner" (click here).

Innovative Sport Group's address is E5602 County BB, Menomonie, WI. 54751. They can be reached at 1-800-513-5901 or visit their web page.