Fishing & Boating News

Bombardier Recreational Products Evinrude E-Tec Revolutionizes V6 Power

Bombardier Recreational Products Brings E-TEC Benefits Of Cleaner, Quieter, Low Maintenance Engines To V6 Power Options


(May. 18, 2004 - Sturtevant, WI) Bombardier Recreational Products (BRP) will offer three new horsepower options in the Evinrude - E TEC(TM) family of outboard engines in the 2005 model year. BRP continues to provide boaters with options they want while leading the industry with powerful engines and advanced technology, including the new 200, 225 and 250 hp engines, and the hugely popular 225 HO (high output) model. This new family of Evinrude E-TEC outboard engines features both freshwater and saltwater configurations. Like their smaller 40 - 90 hp relatives, these exceptionally well engineered engines present outstanding durability and reliability in extreme environments, while offering the lowest emissions levels in the industry, a quiet signature sound and extremely low maintenance. Evinrude E-TEC has been heralded by the media as the most important advancement in outboard engine technology in decades. With this new larger horsepower family of engines, BRP is proving that it will carry the promise of E-TEC across the horsepower range. With innovative engineering and a keen perception into the needs of the marketplace, BRP approaches the marine industry differently than other outboard engine manufacturers. As with all BRP products, the company's strategy is to study the market, understand the consumers' wants, needs and desires, then develop groundbreaking products that meet those needs. "BRP has a commitment to understanding boaters and we see they have been waiting years for technology like Evinrude E-TEC," said Roch Lambert, Executive Vice President, Product Development, Sales and Marketing, North America. "Sales have exceeded expectations, and I'm certain it will be a long time before an E-TEC engine is built that isn't already sold. The impressive response from boaters speaks for itself." "E-TEC provides a greater variety of reliable and powerful engines for an expanding market, and with our environmentally responsible technology, the consumer no longer has to make compromises to enjoy the best an outboard has to offer," added Lambert. First released in 2003, Evinrude E-TEC revolutionized the outboard engine industry with unique features, including no dealer-scheduled maintenance for three years, California Air Resources Board (CARB) 3-star and European Union (EU) Recreational Craft Directive 2006 compliant, a quiet signature sound and great fuel economy, all in a new styling package.