JANUARY MSR: WHOLESALE DOLLAR BOAT SALES UP 15.6 PERCENT
Unit shipments down 5.2 percent
by: Dan Green, NMMA Staff,
Photo by Dan Green, NMMA Staff
(May. 21, 2004 - CHICAGO, IL)
Wholesale dollar sales of all boats were up 15.6 percent in January 2004, compared to the prior year numbers, while unit boat shipments were down 5.2 percent, based on the January Monthly Shipment Report (MSR) just released by the National Marine Manufacturers Association (NMMA). The traditional powerboat segments, (outboard, sterndrive, and inboard boats) were up 20 percent in dollars and up 11 percent in units shipped for January, compared to the previous year.
"Coming off a strong 2003, the traditional powerboat segment has maintained its course during January, with both inboard and sterndrive boats experiencing double-digit increases compared to January of last year," says NMMA Market Statistics director Jim Petru.
Petru adds that unit boat shipments were negatively impacted by kayaks, which experienced a 25 percent decrease in January, compared to 2003 numbers.
Preliminary wholesale figures for February are promising, as the flash report indicates that, compared to the same time period last year, unit shipments are expected to rise 24.4 percent in February while dollar sales are projected to increase 17.5 percent. The Flash Report is a quick read of the month just completed, providing a preliminary look at wholesale shipments while NMMA awaits the balance of the control group to submit their monthly sales.
[b]MSR Participation Increases[/b]
More companies are participating in this year's MSR program, providing more accurate statistical data. The number of companies participating has increased to 153 (compared to 137 last year). These companies accounted for 79 percent of powerboat sales in 2003.
The association publishes its twelve-month rolling wholesale shipments report and the flash reports to provide a snapshot of the state of the industry. NMMA's MSR tracks manufacturers' shipments to dealers for both boats and outboard engines using a control group of boat and engine manufacturers. The 2004 boat control group represents about 79 percent of the overall boat marketplace while the 2004 outboard engine control group represents about 95 percent of the market. With this information, companies can measure how their sales are compared to the rest of the boat and engine manufacturers.
Companies participating in the control group are asked to contribute their sales figures by the fifteenth of each following month. The numbers referenced in the flash report reflect those that were contributed by the deadline date. Final numbers accounting for all submitted reports are usually available within the next thirty days.
For information on subscribing to NMMA's monthly statistical reports, contact Jim Petru at (312) 946-6202; firstname.lastname@example.org.