Fishing & Boating News

BRP - The new name to reckon with in the global recreational products market

"Providing Customers With the Most Innovative, Exciting, and Responsible Recreational Experience."


(Jun. 15, 2004 - St-Bruno, Québec,) Bombardier Recreational Products Inc. launched its new brand and signature today. From now on, it will be known as BRP. The new BRP brand is based on a combination of astute leveraging of its rich heritage of entrepreneurial spirit and innovation, and a renewed focus on the BRP experience, providing consumers worldwide with uniquely crafted products that anticipate their needs and generate their passion and enthusiasm. "We have a unique opportunity to start anew without having to start over, and we are determined to use it to lay claim to every playing field - snow, water, off-road, on-road, or in the air," said José Boisjoli, President and Chief Executive Officer. An industry leader with $2.5 billion in sales worldwide, with over 7,000 employees and manufacturing facilities on four continents, BRP aims to be recognised as the global leader in providing the most innovative, exciting and responsible recreational experience. BRP is renowned for its capacity to innovate and bring to market exciting products, such as the REV TM platform for Ski-Doo® and Lynx TM , which made BRP the Number 1 snowmobile manufacturer in the world; the GTX? and RXP TM Sea-Doo® with a cleaner 4 TEC TM engine, which consolidated BRP's leadership position in the personal watercraft market; the E TEC TM technology for Evinrude® outboard engines, which revolutionised the boating industry; and the Bombardier* MAX series of ATVs, the first ATV on the market specifically designed for two riders. BRP is now poised to go further, providing new waves of consumers with innovations that deliver a new and superior promise - the BRP "ultimate fun" experience. "We are seizing the exceptional opportunity of our new company to create a distinct brand personality that reflects our vision and our ambition to be more accessible, customer-oriented, youthful and global. This is a key formula to ensure that our company is very successful in the competitive recreational products global markets," added Boisjoli. BRP is a world leader in the design, development, manufacturing, distribution and marketing of Sea Doo® watercraft and sport boats, Ski Doo® and Lynx TM snowmobiles, Johnson® and Evinrude® outboard engines, direct injection technologies such as Evinrude E TEC TM , Bombardier* all-terrain vehicles (ATV), Rotax TM engines and karts, as well as BRP industrial vehicles. ®,  TM Trademark of Bombardier Recreational Products Inc. or its subsidiaries. * Trademark of Bombardier Inc. used under license. GTX is a registered trademark of Castrol Limited, used under license.