Fishing & Boating News

Berkley Powerbait Sponsors Bassmaster Classic Cast For Cash

PowerBait Offers Chance for One Classic Weigh In Attendee to Cast for $100,000

by: Kevin Jarnagin, Blue Heron Communications

(Feb. 20, 2014 - COLUMBIA, S.C.)

Berkley PowerBait will give one lucky fan attending the Bassmaster Classic in Birmingham, Ala., the chance to win $100,000 by simply casting into a target. During the final weigh-in on February 23, one individual in the BJJC Complex will be randomly drawn from the crowd and allowed to cast to a target on the arena floor.

"The PowerBait Cast for Cash is a big deal at the final weigh in," said Andrew Marks, Berkley Director of Marketing. "We've had some really close calls before, but so far not one person has been able to capitalize. Everyone at the final weigh in has an equal chance to "Cast for Cash" and hopefully one lucky individual will walk away with $100,000. PowerBait is proud to give this opportunity to the Bassmaster Classic weigh in audience."

The participant will be given his/her choice of a Berkley Lightning rod with an Abu Garcia Spincast, Spinning or Baitcast reel spooled with Berkley Trilene fishing line. Renowned angler and television host Hank Parker will provide the individual with a one-on-one practice session to become better acquainted with the tackle for the best chance to win the $100,000 prize.

The actual cast will be made right before the final Super Six anglers weigh in and the Bassmaster Classic Champion is crowned.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, All Star, Berkley, Chub, Fenwick, Gulp!, Hardy & Greys, Hodgman, Johnson, Mitchell, PENN, Pflueger, Sebile, SevenStrand, Shakespeare, SpiderWire, Stren, Trilene and Ugly Stik. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at the purefishing website

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia, AeroBed, Berkley, Campingaz and Coleman, ExOfficio, Fenwick, Gulp!, Invicta, K2, Marker, Marmot, Mitchell, PENN, Rawlings, Shakespeare, Stearns, Stren, Trilene, Volkl and Zoot; Consumer Solutions: Bionaire, Breville, Crock-Pot, FoodSaver, Health o meter, Holmes, Mr. Coffee, Oster, Patton, Rival, Seal-a-Meal, Sunbeam, VillaWare and White Mountain; and Branded Consumables: Ball, Bee, Bernardin, Bicycle, Billy Boy, Crawford, Diamond, Dicon, Fiona, First Alert, First Essentials, Hoyle, Kerr, Lehigh, Lifoam, Lillo, Loew Cornell, Mapa, NUK, Pine Mountain, Quickie, Spontex, Tigex and Yankee Candle. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit the jarden website.