Fishing & Boating News
(Jan 27, 2015 - Minneapolis, MN) Igloo Products Corp., the industry leader in cooler manufacturing, has renewed its partnership with FLW, the world’s largest tournament-fishing organization. Terms of the agreement were not disclosed.
Trisha Blake, FLW president of marketing, stated, "Igloo stands for the very best quality in its category and FLW is proud to continue our partnership with this iconic brand.”
The Igloo brand of coolers, entering its fifth year as a sponsor, will be promoted across all of FLW’s platforms, including its tournaments and Expos, website, FLW Bass Fishing magazine, social media outlets and the “FLW” television show on NBC Sports Network, WFN and the Pursuit Channel. "FLW" is broadcast in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
Igloo vice president of marketing and product Candi Whitsel commented, “FLW is the premier tournament-fishing organization worldwide. Igloo is excited to continue our sponsorship of an organization that provides unparalleled fishing resources and entertainment to so many of our customers.”
Since being founded in 1947 the Texas-based manufacturer has grown to become the No. 1 cooler manufacturer in the world. Offering consumers more than 500 different products, Igloo is known for innovation within the cooler market and the brand is constantly looking for ways to improve its products. Their agreement with FLW will give them access to the 33 million-plus anglers and fishing fans across the United States.
Igloo Products Corp. is a Texas-based international designer, manufacturer and marketer of coolers and other outdoor products and housewares. Founded in 1947, Igloo is responsible for originating the cooler category and has remained the number one cooler brand worldwide. For more than 65 years, the Igloo brand has been synonymous with quality, durability and innovation. Offering more than 500 different products, Igloo coolers are sold by more than 110 thousand retailer storefronts around the world. For more information, visit www.igloocoolers.com.
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
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