(Feb 25, 2015 - Minneapolis, MN)
FLW, the world’s premier tournament-fishing organization, and the Ram Truck brand announced today a strategic marketing agreement that names Ram the official tow vehicle of FLW. Terms of the agreement were not disclosed.
“With its best-in-class fuel economy, best-in-class towing, best-in-class payload and best-in-class torque, Ram will find an appreciative audience among the hundreds of thousands of anglers that FLW touches each month,” said Trish Blake, President of FLW Marketing. “This loyal group of truck buyers will embrace Ram like no other consumer group the company currently targets.”
Ram trucks will be displayed at all FLW Tour Expos and prominently featured at the 20th anniversary Forrest Wood Cup in Hot Springs, Arkansas, Aug. 20-23. The sponsorship also includes exposure for Ram across all FLW media platforms, including FLWFishing.com, FantasyFishing.com, FLW Bass Fishing magazine, social media and the “FLW” television show, which airs on the NBC Sports Network WFN and Pursuit.
“Ram truck owners are deeply involved with the outdoors and more than 40 percent name fishing their top hobby,” said Bob Hegbloom, President and Chief Executive Officer, Ram Brand, FCA - North America. “Our broad line of hard working Ram trucks are a perfect match for anglers and outdoorsmen. Ram’s partnership with FLW is a great opportunity to show our capability and support.”
In addition to significant media exposure through FLW media properties Ram dealers nationwide have the opportunity to host pro days and offer contingency awards tied to FLW tournaments.
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
ABOUT RAM TRUCK BRAND
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.
Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:
• Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
• Best-in-class towing capability – 30,000 pounds with Ram 3500
• Best-in-class payload – 7,390 pounds with Ram 3500
• Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.