Fishing & Boating News

Berkley Mystery Tackle Box Set to Ship Out 20K anglers to get surprise fishing pack  

by: Kevin Jarnagin, Blue Heron Communications

(Mar 23, 2015 - COLUMBIA, S.C.) Who doesn't love getting a surprise in the mail? If it is a jury summons then most of us will pass, but if it happens to be a special box of Berkley products, any angler will gladly accept. Through a special promotion with Mystery Tackle Box, over 20,000 anglers will be receiving a Mystery Tackle Box exclusively with assorted Berkley products.
Recipients of the Berkley Mystery Tackle Box are encouraged to post a photo of the inside of their Berkley Box to Instagram or Twitter using hashtags #BerkleyBox and #MysteryTackleBox for a chance to win a $100 Berkley prize pack. The contest ends May 1, 2015 so start posting images when the box arrives. Ten winners will be chosen. To learn more about the Mystery Tackle Box contests visit
"Our subscribers love Berkley Fishing products," said Andrew Dordek, VP of Business Development for Mystery Tackle Box. "It doesn't matter if it's Trilene, PowerBait, Gulp! scents or Berkley Fishin' Gear tools, they love it all. We are sending out these Mystery Tackle Boxes, knowing that the items inside will help our subscribers become better anglers. Partnering with Berkley has been a great experience for everyone here, and we look forward to more projects in the future."
"I think our fans will love what we have included in the Mystery Tackle Box," said Josh Silva, Brand Marketing Manager for Berkley Fishing. "The Mystery Tackle Box is a great way to get anglers to try something different. Berkley continually strives to innovate and find ways for anglers to catch more fish. The items included in the Mystery Tackle Box are proven to make the next outing a great one."  
To subscribe to Mystery Tackle Box visit:
As an added bonus, Berkley is also offering fans a chance to win a two-day/three night fishing trip on Lake Guntersville with BASS Elite Series pro Justin Lucas. For a chance to win, contestants need to visit Berkley will also be giving out weekly-prize giveaways of Berkley Trilene XL and XT bulk fishing line.
About Mystery Tackle Box is a monthly fishing tackle subscription service allowing customers to receive a customized box of fishing lures based on the species they fish for. For $15 a month, they send you over $20 in fishing lures and tackle from some of the most innovative brands in the industry and shipping is free. It's a fantastic way to discover new products and expand your comfort zone on the water. All boxes include detailed information on the contents with tips on how to best use them. Mystery Tackle Box also makes for an exciting gift for the fisherperson in your life!
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®.  Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide.