Fishing & Boating News

Berkley to Preview New Products Live from ICAST 

Get a glimpse at newest gear Wednesday, July 15 at 10 am EDT

by: Kevin Jarnagin, Blue Heron Communications

(Jul 13, 2015 - COLUMBIA, S.C.) Each year the fishing industry descends upon the ICAST Show to preview and display the newest gear. It doesn't matter if it is hooks, line, tools or baits, the ICAST Show has it all. This year, Berkley is rolling out some show stopping material. Tune in to at 10 am EDT, Wednesday, July 15th to find out the big news. BASS Elite Series pro Justin Lucas and legendary crankbait angler David Fritz will be delivering some groundbreaking news live from the show floor.
The show is closed to the general public, but Berkley is giving the everyday angling enthusiast a glimpse into their booth for the announcement of something huge.
"This is a very big deal," said Fritz. "This launch is something that will impact the everyday angler and their performance on the water. I would say a launch like this comes along every 10 years or so. The entire Berkley team has been working hard to make sure this is a success. I know that I have enjoyed working with them the past three years on this project."
The annual ICAST Show is held in Orlando, Fla., this year. The show is slated to begin July 15 and run through July 17.
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Hardy®, Hodgman®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation.
About Jarden Corporation
Jarden Corporation is a well-diversified, global consumer products company with a portfolio of over 120 trusted, quality brands. Jarden's record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®.  Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide.