Fishing & Boating News

MillerCoors Renews Sponsorship Of FLW For 2016

Texas pro Jeff Sprague to represent Keystone Light

by: Joe Opager, Director of Public Relations,

Professional angler Jeff Sprague of Point, Texas, will represent Keystone Light
Photo by courtesy FLW Outdoors
(Nov 13, 2015 - Minneapolis, MN) FLW announced today that MillerCoors will return as a sponsor of the world’s largest tournament-fishing organization throughout the 2016 season. Professional angler Jeff Sprague of Point, Texas, will represent Keystone Light in FLW tournament competition and at various Walmart in-store events and appearances. 2016 will mark the fourth-consecutive season that the two organizations have partnered.
Sprague fished three seasons on the FLW Tour as a co-angler before making the jump to the pro ranks in 2014. In his two seasons as a professional at the sport’s highest level Sprague has earned four top-30 finishes and is becoming known as one of the better grass fisherman on Tour.

“It is an honor to represent Keystone Light on Tour in 2016,” said Sprague, who has accumulated more than $122,000 in career earnings in FLW competition. “They are a very tight-knit company that genuinely cares about their employees, the environment and the outdoors.”

Sprague said that he was excited to showcase the beer to the general public while on Tour and at various appearances – in-store grand openings, charity events and at the FLW Expos held in conjunction with all FLW Tour stops.
“The best part about Keystone Light is the price point. It is a great beer at a great price and at the end of the day, nothing tastes better than an ice cold Keystone Light.”

Keystone Light will continue to be featured across multiple FLW media platforms, including its tournaments and Expos, multiple websites and social media outlets. As part of the sponsorship agreement, Keystone Light will feature FLW and Sprague within its marketing plans and social media channels.

FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed outdoors-sports television show in the world. For more information about FLW visit and look for FLW on Twitter, Facebook, Instagram and YouTube.

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage.  Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet.  Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch.  MillerCoors also offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises and Smith & Forge Hard Cider.  MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.