(Feb 26, 2016 - Columbia, SC)
Bass anglers understand the importance of sharp hooks, though most don't practice their hook sharpening skills often enough. The new Berkley® Fusion19™ hooks give novice and avid anglers the sharpest hooks that stay sharper longer than any other on the market.
These needle-point hooks are designed to withstand the toughest, thickest cover without damaging structural integrity. The traditionally rich Japanese philosophy of making superior swords and knives combined with a technologically-advanced polymer coating called Slickset™ gives anglers the advantage. Utilizing Slickset coating, Fusion19 hooks easily penetrate with less force to catch more fish, and conserve energy during long days on the water.
The versatile family of Fusion19 hooks includes nine bass-specific designs including extra-wide gap (EWG), superline EWG, weedless EWG, weighted EWG, offset worm, drop shot, heavy cover, swimbait and weighted swimbait hooks.
Each package of Fusion19 hooks features an innovative, resealable clam for easier storage. Fusion19 packaging helps novice and advanced anglers quickly, while fishing or at the store, identify the hook to best suit their need. On each package, there are easy-to-read keys to identify which soft baits work best with each hook.
Fusion19 hooks have a smoke satin finish and an MSRP of $3.99 to $5.99, in counts from four to eight hooks per package.
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products.
About Jarden Corporation
Jarden Corporation is a diversified, global consumer products company with a portfolio of over 120 trusted, authentic brands. Jarden's record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew-Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Waddington, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, Jostens®, K2®, Marker®, Marmot®, Mitchell®, Neff®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida,