(Jun 27, 2016 - Columbia, SC)
Legendary pro angler David Fritts knows a thing or two about what makes a deep diving crankbait so effective. Combining the technology and innovation of Berkley® with the expertise of Fritts and the Dredger was born. The Dredger, on display in the ICAST New Product Showcase in July, is a smaller profile bait that dives deeper, faster than any other bait on the market.
A combination of body shape and weighted bill drive this bait deep to stay in the strike zone longer. Whether cranked slowly or quickly, the Dredger has a tight, subtle action that is proven to trigger fish that hang out in the deepest water to strike without hesitation.
The Dredger is equipped with Berkley Fusion19™ treble hooks and comes in 14 standard colors with six additional trophy case colors created by Fritts himself.
Nowhere else on the market can anglers find a 3.25-inch deep diver that hits depths of 26 feet faster. This means anglers have the ability to fish the strike zone longer without the need to cast a country mile.
Available in five diving depth models (10.5, 14.5, 17.5, 20.5 and 25.5), the Berkley Dredger has an MSRP of $8.95.
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands' strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.