Fishing & Boating News

Brunswick Corporation: Crestliner Receives Tenth Consecutive NMMA Customer Satisfaction Award Amid Exciting New Model Launches

by: Lori Kneeland,

(Mar 14, 2017 - OTSEGO, MN.)

Crestliner received its tenth-straight Customer Satisfaction Index (CSI) award from the National Marine Manufacturers Association (NMMA) at the recent Progressive Insurance Miami International Boat Show. The CSI award honors boat builders whose customer-satisfaction scores are among the best in the industry. The award announcement comes at an exciting time for Crestliner, which recently launched several new boat models and a new pontoon line, and introduced updates across its line-up.

"Customers are at the heart of everything we do, and the CSI award offers timely affirmation that we're succeeding in keeping them happy," Crestliner President Eric Hendrickson said. "We look forward to delivering even more with our exciting 2017 model introductions, and in the years to come."

Crestliner received the 2016 NMMA CSI award in the category of Aluminum Outboard Boats, with an impressive 91.36 percent satisfaction rating. To receive the award, companies must achieve and maintain an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based upon information provided by consumers purchasing a new boat or engine during the period between Jan. 1, 2016, and Dec. 31, 2016.

"Earning our tenth-straight CSI award means as much to us as our first award did," Crestliner Customer Service Manager Vince Shimanski said. "Every year our goal is the same: to make sure our customers are as happy as possible. We believe that the new models and upgrades we're making for 2017 will continue to answer customer needs and wants at a high level."


About NMMA
National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle.

About Crestliner
Located in Otsego, Minn., Crestliner boats and pontoons are crafted with an uncompromising mix of functional design, all-welded aluminum construction and a relentless commitment to excellence.  Since 1946 Crestliner has been making boats forged with strength and defined by durability. As a world-wide leader, Crestliner continues to redefine the industry with boats built to last.  A testament to our quality and craftsmanship, Crestliner has received the CSI Award of Excellence in Customer Satisfaction for Aluminum Outboard Boats for 10 consecutive years. Learn more about Crestliner and its line of boats by visiting

Crestliner is a division of Brunswick Corporation, a leader in the recreational marine industry,

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation's leading consumer brands include Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Payne's Marine and BLA parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern; Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group  and SCIFIT fitness equipment; InMovement products and services for productive well-being; and Brunswick billiards tables, accessories and game room furniture.