Fishing & Boating News

FLW Announces New Vice President of Marketing

by: Joe Opager, Director of Public Relations,

Kelly (Flinn) Oettinger
Photo by courtesy FLW Outdoors
(Aug 23, 2017 - Minneapolis, MN)

 FLW, the world’s largest tournament-fishing organization, announced today that Kelly (Flinn) Oettinger has returned to the company as the Vice President of Marketing. Oettinger will be responsible for providing strategic direction and engagement for all of FLW’s marketing initiatives.


Oettinger, who has nearly 20 years of brand and marketing experience, including 8 seasons with FLW, will be based at FLW’s corporate office in Hopkins, Minnesota. Oettinger previously held the position of Marketing and Account Director at FLW from 2005 to mid-2013. In the intervening years, Oettinger continued to work in the marketing industry, specializing in brand integration, sponsorships, sports marketing and retail merchandising. Most recently, she was a Management Supervisor at Catapult Marketing, an award-winning Conversion Marketing agency with an integrated approach that delivers brand strategy, insights, shopper marketing, consumer promotions and more. Oettinger will report directly to FLW President of Marketing Trish Blake.


“The FLW family is very excited to welcome Kelly back. She has the industry knowledge, relationships, and skill sets to help lead FLW’s marketing initiatives along with the rest of the teams in our organization,” said Blake.


Oettinger will be replacing Patterson Leeth, who has accepted a position with Simms Fishing Products.


 “It has been an honor and privilege to work with Patterson these past three years,” Blake said. “We wish him the very best in his new position at Simms.”
 “The past few years at FLW have been an extremely fulfilling and rewarding experience,” Leeth said. “I’m thankful for every partnership, friendship and relationship that I’ve been able to forge here in my time with the company. The FLW and bass-fishing community is a wonderful family and I’m looking forward to still being a very big part of it.”

About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2017 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 258 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico, South Africa and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros.