Fishing & Boating News

FLW and Mercury Marine Sign Sponsorship Deal for 2018 Season

by: Brian Johnson, FLW

(Jan 15, 2018 - Minneapolis, MN)

 Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today a sponsorship agreement with Mercury Marine across all FLW tournament circuits. The Fond du Lac, Wisconsin-based marine propulsion manufacturer, will serve as one of two official outboard-engine sponsors in 2018. Financial terms of the agreement were not disclosed.

“FLW is pleased to announce our continued partnership with Mercury Marine,” said FLW President of Marketing Trish Blake. “The relationship reinforces the commitment of both companies to the sport of professional bass fishing. Our tournaments and expos offer the perfect showcase to display the efficient, high-quality outboard engines that Mercury is known for to the passionate and engaged FLW fans, anglers and consumers.”

Mercury Marine will receive prominent exposure and on-site activation at all FLW-sanctioned bass fishing tournaments and outdoor expos, including interactive booth space and products at designated events. Mercury products will be highlighted across FLW’s multiple media platforms including, FLW social media outlets, FLW Bass Fishing magazine and the Emmy-nominated "FLW" television show. Mercury Marine will also act as the presenting sponsor for three events during the 2018 tournament season.

“Mercury Marine and FLW have enjoyed a long and successful relationship and we are excited to continue that partnership in 2018,” said Michelle Dauchy, Mercury Marine chief marketing officer. “Mercury continues to power the world’s best anglers on tour and we are excited for the upcoming season.”
As part of the agreement, FLW will also administer a contingency reward program to top-performing Mercury-sponsored anglers in FLW events. Complete details about the Mercury Marine contingency program will be posted at

Mercury Marine recently announced its first outboard promotion of 2018; the Go With 5 outboard promotion. Boaters can now take advantage of five years of extended coverage to kick-off the new season. The offer includes three years of standard warranty, plus two years of Mercury Product Protection (MPP) Gold, and the promotion runs now through March 31, 2018. For more details, visit

About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2018 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW and their partners conduct 286 bass-fishing tournaments annually around the world, including the United States, Canada, China, Italy, South Korea, Mexico, Portugal, and South Africa. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros.

About Mercury Marine
Headquartered in Fond du Lac, Wisconsin, Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2.5 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ‘N Sea marine parts distribution; and Mercury and Quicksilver parts and oils.