Fishing & Boating News

Black Velvet Named B.A.S.S. Elite Partner And Presenting Sponsor Of St. Lawrence Event

by: JamieDay Matthews,

(Apr 4, 2018 - Birmingham, AL) Black Velvet Canadian Whisky has signed on as an Elite Partner of the 2018 Bassmaster Elite Series.
The Elite Partner agreement provides for promoting Black Velvet at Bassmaster Elite Series events this year with special activities planned for four of the Elite tournaments. They are to be held at Lake Oahe at Pierre, S.D., June 29-July 2; Upper Chesapeake Bay at Harford County, Md., July 26-29; St. Lawrence River at Waddington, N.Y., Aug. 23-26; and the Toyota Bassmaster Angler of the Year Championship at Lake Chatuge at Young Harris, Ga., Sept. 20-23.
It also includes a presenting sponsorship for the brand in the New York Elite, which will be entitled, “Bassmaster Elite at St. Lawrence River presented by Black Velvet Canadian Whisky,” and advertising in B.A.S.S.’s print and digital media, including Bassmaster Magazine and
“Waddington, N.Y., has always been one of our most enthusiastic host communities, and it holds the all-time attendance record for a Bassmaster Elite Series event after 34,100 fans attended in 2013,” said B.A.S.S. CEO Bruce Akin. “This will be a great venue for promoting Black Velvet Canadian Whisky.”
“Black Velvet has long been loved by outdoorsmen. We are thrilled to be partnering with Bassmaster and to be a part of these extraordinary events,” said Carl Evans, Vice President, Marketing, Spirits.
Black Velvet is a blended whisky that has been available since 1951. It is part of the family of brands from Constellation Brands, a Fortune 500 company headquartered in Victor, N.Y.
“We welcome Black Velvet as an Elite Partner and presenting sponsor,” Akin added. “Constellation Brands has earned a reputation for integrity and is one of world’s most admired companies, according to Fortune Magazine, and we are proud that they recognize the importance of the Bassmaster Elite Series in exposing their brands.”

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (, television show (The Bassmasters on ESPN2), radio show (Bassmaster Radio), social media programs and events. For 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan Outdoors, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by DICK’S Sporting Goods, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.