Fishing & Boating News

Northland Fishing Tackle® and Bagley® Bait Company Expand Rep Group Territory

Veteran rep group Sokol Associates will now handle even larger territory

by: Leslie Sundahl, Traditions Media

Photo by Leslie Sundahl
Photo by Leslie Sundahl
(Oct 1, 2020 - Bemidji, MN) Northland Fishing Tackle and the Bagley Bait Company are proud to announce the expansion of their established rep group Sokol Associates’ territory, effective October 1, 2020.

“Jon Sokol and his team have grown our business in their existing territory and now is the time to strengthen our partnership nationwide,” says Northland/Bagley President and CEO, Gregg Wollner. “These are unprecedented times in fishing tackle sales and participation. I look forward to working with Jon and his team to foster Northland and Bagley relationships with new consumers while continuing to support our retailers and grow their businesses.”

Sokol and Associates’ expanded territory will now include the greater Midwest and Northeast (MN, WI, ND, SD, IA, MI, IL, IN, OH, PA, NY, VT, NH, ME). Their historical territory comprised MT, WY, CO, NM, ID, UT, AZ, NV, WA, OR, CA, AK, MO, NE, KS, KY, and TX.

Sokol Associates principal Jon Sokol is excited for the new opportunities the expanded territory will bring. “We’ve been partnered with Northland for about twelve years in other parts of the country and we’re definitely excited to get the opportunity and to move into territory that represents more of their backyard. These are areas we’ve covered as an agency since 1955. We’re looking forward to the proliferation of the territory responsibility and working to grow the business with both the Northland and Bagley brands.”

Sokol continues: “Northland has been a staple in this expanded territory for a long time as a leader in multiple categories, and we look forward to continuing the growth trend with the quality products they bring to the marketplace.”

ABOUT Northland® Fishing Tackle
In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota's finest fishing waters, Northland® is one of the country's leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company
The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.