The National Bass Anglers Association and Scales and Tales Partners LLC announced today the signing of a Memorandum of Understanding outlining joint marketing initiatives that will focus on increasing participation in the sport. They will work together to launch new programs focused on promoting youth fishing opportunities as well as online and on-air initiatives aimed at promoting amateur tournament fishing.
“One of the primary tenements of our company’s mission is to help promote participation in the sport of fishing and to help enhance people’s ability to enjoy the sport, so this partnership with the NBAA is a natural step in achieving our goals,” stated Matt Anderson, CEO Scales and Tales Partners LLC. “We understand how important it is to get kids involved in fishing early and we understand the importance of providing ongoing opportunities to stay involved so we are really excited to have the Scales and Tales characters help bring these programs to life,” continued Anderson, adding “This is going to be great; something we can all be very proud of.”
“The NBAA has been dedicated to promoting participation in the sport for many years now through amateur fishing tournaments, and we are really excited about working with Scales and Tales to help us bring this same dedication to promoting the sport by focusing on new youth programs,” said Jim Sprague, President and Executive Director of NBAA. “It is so important to both the kids and to the sport that we get the youth involved early and keep them involved. It is such a great growth opportunity for the kids to be involved and it’s literally the future of our sport,” added Sprague. “We too are excited about this; it is such a fun and positive initiative and we cannot wait to get things going next season,” concluded Sprague.
About NBAA
NBAA Tournaments, Inc, is the fastest growing grass roots tournament organization in the nation. Currently, the National Bass Anglers Association has over 200 directors and 125 divisions. For the 2009 season, over 1000 NBAA sanctioned team tournament events are scheduled. National sponsors include Tracker Marine Group, Bass Pro Shops, Minn Kota, Humminbird, Auto Value, Gamma, Power Pole, Uncle Josh, Eagle Claw, and Stopper Lures. NBAA publishes the National Angler magazine and maintains one of the most popular sites in bass fishing. The National director for NBAA is Jack Horning and can be reached at(269) 838-9482 or [email protected]
About Scales and Tales Partners, LLC
Scales and Tales Partners, LLC is a privately held brand marketing company and the owner of the national cartoon series Scales and Tales. The company’s mission is to bring to life the whimsical, fun and unique characters of Scales and Tales through the development of high quality products and services that serve the passion of enthusiasts, enhance people’s ability to enjoy the sport, encourage participation in the sport and extend the fishing experience and lifestyle beyond the waters edge. Scales and Tales Partners, LLC develops high quality products and services across all digital platforms and consumer product lines through strategic alliances, partnerships, joint ventures and licensing agreements.
About Scales and Tales and Bill McElroy:
Scales and Tales was created and copy written in 1987 by artist Bill McElroy, of Waterford, MI. Scales and Tales revolves around the lives and escapades of Lucky, Rosie, Topo, Lenny, Spinecrusher, Clay, Uncle Albert and their other lake friends. The series has appeared in ESPN’s BASS Magazine, Bassin, Crappie World, BassFan, Wired2Fish as well as on leading outdoor websites where it has entertained fishing enthusiasts with its fun, light-hearted, and masterfully woven layers of humor.
