Anglers Insight Marketing LLC (AIM) announces that Ryan Chuckel has been elected to the position of Chairman of its Board of Directors.
By a vote of the Board Members, Ryan Chuckel will succeed Pat Neu as the Chairman of Anglers Insight Marketing, LLC . The Board of Directors consists of AIM Owners who all volunteer their time to provide direction and vision to the corporation. The Board includes David Anderson, Gary Parsons, Keith Kavajecz, Mark Martin, and Ryan Chuckel.
“Ryan Chuckel not being a Pro-fisherman nor an AIM owner but an active part of the outdoor business world will add greater vision to the betterment of AIM and its goals.” Mark Martin
Gary Parson stated “I’ve had the pleasure to work with Ryan on the Board of Directors for AIM since he was elected and can honestly say that he brings a breath of fresh air, knowledge, and unique business acumen to our group. He has great fresh ideas, and a background in big business sponsorships and angler relationships that comes from a long experience in working in this arena. He’s willing to listen and evaluate things from a fisherman’s viewpoint, but will always explain how things will be viewed from a sponsoring business prospective. He has awesome organizational and leadership skills and we are fortunate to have him as our Chairman of the Board!”
“I’m very pleased with the Board’s confidence and resulting vote to have Ryan become the Chairman of AIM’s board.” Stated Scott Matheson, AIM’s President and CEO. “Many progressive organizations develop a strong and diverse cross section of board member as a key component for success; Ryan’s appointment has indeed strengthened AIM’s foundation. I’m confident that his experience, instincts and leadership skills will benefit this organization greatly, he is a good man.”
Chuckel was elected in May to fill the vacancy created when Pat Neu stepped down after a year and a half as Chairman. He has a strong marketing background and currently is a principal with Dig Communications. He has been directly responsible for managing integrated marketing initiatives and budgets for major national brands such as Evinrude, Rayovac, and Milwaukee Tools. From 2002 to 2006 he also managed public relations, promotions and sponsorship activities for Optima Batteries, and interacted with automotive racing and fishing organizations, media outlets, and individual anglers and has worked with the PWT and BASS.
“As a passionate outdoorsman, tournament angler, and a professional marketer I can appreciate the need for an organization like AIM in this current environment,” said Ryan Chuckel. “I am also excited about the non-endemic sponsorship opportunities for AIM. I am truly excited about this new venture and look forward to helping it succeed through my enthusiasm, experience, and knowledge.”
Anglers Insight Marketing, LLC (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM is also leading the fishing tournament industry with the development of the exclusive AIM Catch-Record-Release format. This insight and knowledge is now being employed to provide the maximum marketing impact for the tournament participants, the host tournament sites and corporate marketing partners.By: Scott Matheson
