Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today a sponsorship agreement with Mars Petcare to feature the PEDIGREE® Food for Dogs and PEDIGREE® DENTASTIX™ treats brands. The partnership will offer the No. 1 pet food manufacturer in the world the opportunity to directly engage the millions of fishing and outdoor enthusiasts that FLW reaches through their bass-fishing tournaments and other promotional platforms.

FLW will showcase PEDIGREE® and DENTASTIX™ at the National Fishing and Boating Expos being held at Walmart stores around the country, June 3-5. FLW and its partners will present a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips to help families make the most of their time on the water. A complete list of Walmart stores hosting National Fishing and Boating Week expos will be posted in May.
The PEDIGREE® and DENTASTIX™ brands will also receive exposure across multiple FLW media platforms, including its tournaments and Expos, website and social media outlets.
The PEDIGREE® Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, the PEDIGREE® Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. The PEDIGREE® Brand is built on an unwavering love for dogs and commitment to dog adoption.
About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros.
About Mars Petcare
Mars Petcare US is the U.S. operations of the world’s largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world’s most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, SHEBA® Entrée for Cats, WHISKAS® Food for Cats, GOODLIFE™ Food for Cats , and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 2,100 Mars Petcare US associates make, sell and distribute its high-quality pet food from 13 manufacturing facilities located in communities across the U.S.
By: Joe Opager, Director of Public Relations
