Fishing League Worldwide (FLW), the world’s largest tournament fishing organization, announced today a sponsorship agreement with Polaris Industries Inc., a leading powersports manufacturer. The partnership will offer the Minnesota-based brand the opportunity to directly connect with the millions of outdoor and fishing fanatics that FLW reaches through their tournaments and promotional platforms.
Per the agreement, Polaris will receive exposure across multiple FLW media platforms including its website, social media outlets, FLW Bass Fishing magazine, and the Emmy-nominated “FLW” television show. “FLW” is broadcast in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. In addition to traditional media platforms, the global powersports brand will receive prominent display across all 235 FLW-sanctioned tournaments.
“FLW members, anglers and fans are known as being extremely brand loyal, outdoor-focused consumers and we are excited that Polaris has joined our sponsorship lineup to tap into their buying power. We look forward to building a mutually beneficial partnership,” said FLW President of Marketing Trish Blake.
For millions of people around the world, Polaris has become synonymous with adventure and passion, for both work and play. For more than 60 years, Polaris has been manufacturing high-quality, breakthrough products—whether it’s launching the snowmobile industry, reinventing off-road categories year after year, developing the first purpose-built military vehicles or introducing a radical 3-wheel moto-roadster.
About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram, YouTube and Periscope:
About Polaris
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and Polaris ACE® all-terrain off-road vehicles; Victory® and Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, Switchback® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence in adjacent markets globally with products including military and commercial off-road vehicles, quadricycles, and electric vehicles.
By: Brian Johnson, FLW
