Lew’s opens ICAST 2016 this week with what the company says is its most exciting and innovative new product lineup ever, anchored by SLP Super Low Profile baitcast reels and new rod technology.
“Lew’s invented low profile reels and our new SLP engineering gives us our lowest profile models yet,” said Lew’s President Gary Remensnyder. “Their small diameter 32mm spool starts and accelerates fast. The compact design provides superior handling of light lines and lures, yet gives up nothing in overall performance.”
The “5” designation represents the 5 different materials used in construction of the innovative lightweight design with exceptional strength and sensitivity. Custom actions are technique driven.
The new SLP series includes the Team Lew’s Custom Pro, Custom, Tournament Lite G and Mach Speed Spools. The company’s 2017 focus hasn’t been just on reels though; new Lew’s rods also showcase the brand’s technology and construction advances.
“We’ve invested significant time, money and effort in rod development in recent years and we’re excited to show the results this week,” said Lew’s CEO Lynn Reeves. “Our Team Lew’s Custom Pro rod series is without a doubt our finest ever. And the quality IM8 graphite rods matched up in our Mach II combos benefit from some of that same Nano construction technology, plus have Winn Dri-Tec split grips.
The premium 10-bearing reel with Lew’s MCS magnetic cast control sits on a quality IM8 graphite rod. Rod and reel feature Winn Dri-Tec grip technology and colorful styling.
“I’m thrilled with this new product lineup and am humbled to be associated with such a great brand and team,” Reeves added.
Lew’s is displaying its entire product lineup of rods, reels and accessories at the annual ICAST fishing tackle trade show, July 12-15, at the Orange County Convention Center in Orlando, Fla.
By: Gary Dollahon, Dollahon PR
