Brands shape young angler’s career path
Justin Lucas has asserted himself as a dominant force on the B.A.S.S. Elite Series Tour. The Northern California native has renewed with fishing industry leaders, Abu Garcia and Berkley Fishing.
A lifelong fan of the sport, Lucas finished the 2015 season in second place for Angler of the Year and captured his first BASS Elite title on the Sacramento River.
His die-hard passions for the sport of fishing and dedication to the Abu Garcia and Berkley brands began before he started fishing professionally.
“I’ve fished those two brands since I was little, and I’ve dreamed about representing them in a professional career. I have complete confidence in the gear and tackle because they have never failed me.”
Lucas has been fishing the BASS tour since 2014 and has amassed over $350K in just two seasons. Although his time with BASS has been brief, Lucas has also been successful on the FLW tour and was a television host for the FLW College tournaments for several years.
“Fishing is my passion,” said Lucas. “It is easy to look at my entire career and know what my goals are. I want to be one of the best out there, and Abu Garcia and Berkley are giving me that opportunity. I look forward to the coming years with Abu Garcia and Berkley. It is so exciting to see what we are working on, especially the new hard baits from Berkley.”
Lucas will be assisting each of the companies with product innovation, store appearances, social media development, and representing the companies at fishing events across the country. A resident of Guntersville, Ala., Lucas has made 29 BASS appearances, one Bassmaster Classic appearance, finished in the money 24 times and has 11 top 10 finishes.
The next big event for Lucas will be his second Classic appearance on Grand Lake in Tulsa, Okla. During his only Classic appearance, Lucas was able to finish ninth and is looking for an even better showing in March.
“The Classic is the super bowl of bass fishing,” said Lucas. “That is the one event every single angler wants to win. I’ve had a great year, but I’m looking forward to fishing this one. Grand Lake sets up great that time of year; so it should be a tight contest.”
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products.
About Jarden Corporation
Jarden Corporation is a well-diversified, global consumer products company with a portfolio of over 120 trusted, quality brands. Jarden’s record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide.
By: Kevin Jarnagin, Blue Heron Communications
