Major League Fishing (MLF) officials announce that Gene Larew Lures is the new presenting sponsor of the MLF All Angles television show for the program’s upcoming 2018 season.
While Larew has had affiliated anglers in MLF competitions previously, including Tommy Biffle, Jacob Wheeler and Fred Roumbanis, this is the company’s first sponsorship association with the popular made-for-television MLF bass fishing series.
“First of all, we really like All Angles because of its in-depth coverage of how the pros are catching their fish, as well as the behind-the-scenes looks at the MLF competitions and the anglers in them,” said Larew owner Chris Lindenberg. “Of course, we’re sponsoring the popular show to keep the great Larew name in front of anglers by way of the branding and commercial opportunities within it.”
The 30-minute All Angles follows the 2-hour MLF Cup episodes on the Outdoor Channel. Both are frequent Top 10 rated programs on Outdoor Channel, and both have held No. 1 rankings on the network earlier this year according to Nielsen ratings.
“We’re proud that our hometown-Tulsa lure manufacturer Gene Larew Lures has stepped up to be the presenting sponsor of our fast-growing All Angles show,” said MLF General Manager Jim Wilburn. “It’s a neat company with great people, products and pros, and I’m confident we, and they, will benefit from this MLF association.”
The 2018 season will be the third for All Angles and the seventh for MLF. MLF was Outdoor Channel’s top-rated television show in first and second quarters 2016 and 2017. MLF also airs on the World Fishing Network, CBS, CBS Sports Network and Discovery Channel.
About Major League Fishing
Developed through a joint effort between Outdoor Channel and two dozen premier bass fishing anglers in 2011, Major League Fishing brings the high-intensity sport of competitive bass fishing into America’s living rooms in the form of riveting two-hour TV episodes. Twenty-four world-class anglers are filmed over the course of a six-day event. The show captures their efforts as they utilize a demanding format that allows them to weigh all the “scorable bass” they catch. Unlike other competitive fishing events, live leaderboards in the boats allow anglers to know their standings at all times. For more information about the game, visit www.majorleaguefishing.com and follow Major League Fishing on Twitter, Instagram and on Facebook.
About Gene Larew Lures
Gene Larew Lures is a Tulsa, Okla.-based manufacturer of quality soft plastics under the brand names of Gene Larew bass baits and Bobby Garland crappie baits. It also markets U.S.-made jigheads and related fishing accessories under those two brands and Crappie Pro. Larew originally held the patent for salt impregnated lures, made famous by the Salt Craw. More recent introductions include the Larew Biffle Bug and HardHead, John Murray TattleTail Worm and Jacob Wheeler Hammer Craw. Garland crappie baits include the Baby Shad, Slab Slay’R, Stroll’R, Pile Diver and more. www.GeneLarew.com. www.BobbyGarlandcrappie.com. www.CrappiePro.com.
By: Gary Dollahon, Dollahon PR
