Publicity Club of Chicago Recognizes 2007 Chicago Boat, RV & Outdoors Show PR Team
The Publicity Club of Chicago (PCC) awarded the National Marine Manufacturers Association (NMMA), with support from Born Public Relations, the prestigious Silver Trumpet Award for distinguished achievement in public relations. NMMA and Born Public Relations were specifically recognized for communications efforts on the 2007 Chicago Boat, RV & Outdoors Show.
“The success of NMMA’s nationwide boat shows depends upon the strength of our consumer awareness. This is terrific recognition of the great work being done to promote and produce our boat shows,” says Thom Dammrich, NMMA president. “We have a talented team of PR professionals who’ve garnered more than 25 million media impressions for the Chicago Boat, RV & Outdoors show—a key ingredient for us as we work to promote the boating lifestyle.”
The Silver Trumpet Award honors distinguished public relations and marketing communications efforts. The award presented to NMMA recognizes outstanding communications strategies for the Overall Show Media Coverage executed around the 2007 Chicago Boat, RV & Outdoors Show. The public relations strategy focused on positioning the Chicago Boat, RV and Outdoors Show as the biggest and best event for outdoor enthusiasts in the Midwest by leveraging the show’s diverse product mix, spokespeople, special features and events.
In addition to comprehensive coverage of the latest boat and RV models on the show floor, media coverage highlighted the show’s family-friendly features, including the First Mate Patch program, Take Me Fishing Center and Captain Kids’ Discovery Point. The First Mate Patch program is a facilitated program designed as an engaging way to educate children on the benefits of outdoor recreation through several learning stations on the show floor.
Making its Chicago Boat, RV & Outdoors Show debut was Captain Kids’ Discovery Point, an interactive exhibit to encourage children to develop interest in water activities, through experience in building model boats, knot tying and boater’s safety. Other exhibit features included designated areas to explore and identify different types of boats, ocean literacy, fishing and conservation.
Also making its first appearance at the 2007 show was the Take Me Fishing Center, developed by NMMA and the Recreational Boating and Fishing Foundation (RBFF). Designed for anglers of all skill levels, it featured hands-on activities, technique demonstrations, expert guidance, daily seminars and giveaways.
Additional show features included a 170-foot indoor lazy river and an all-terrain vehicle course built inside McCormick Place.
The Publicity Club of Chicago is the nation’s largest independent public relations membership organization. Since 1941, PCC has been providing educational and networking opportunities for Chicago’s elite public relations practitioners. PCC offers its members the opportunity to further develop their professional skills, network and exchange information and ideas with their peers in a variety of forums.
The 2007 Chicago Boat, RV & Outdoors Show is produced by the National Marine Manufacturers Association (NMMA), the world’s largest producer of boat shows. NMMA is the leading association representing the $37 billion per year recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the U.S.
By: NMMA Release
