Show Management COO and VP Dane Graziano announced the appointment of Kenton Smith Advertising & Public Relations as agency of record for the newly enhanced St. Petersburg Boat Show & Strictly Sail⢠to be held December 4-7, 2008.
“In selecting an agency for this show, which was recently merged with Strictly Sailâ¢, we felt Kenton Smithâs previous boat show marketing and PR experience, coupled with their solid work and years of experience in both sail and power, made for a powerful combination,” said Graziano.
Kenton Smith will handle PR efforts targeted toward the marine trade, national marine consumer in sail and power, plus the regional metro market. In addition, the agency is developing new show branding, collateral and the showâs print advertising campaign creative.
“We absolutely love the boat show business and are especially excited about partnering with a powerhouse show producer like Show Management,” said Wanda Kenton Smith, agency president. “I have long been a fan of their aggressive and highly professional show marketing activities, along with their forward-thinking approach. We anticipate a great relationship and look forward to delivering strong results for all involved.”By: Will Bussey
