Mix the technology of Bassmaster LIVE with the zaniness of Mark Zona and you get the latest Bassmaster.com offering — “Zona Live.”
“Think fun and interactive,” Zona said. “A 4-hour fishing funhouse.”
The latest live offering on Bassmaster.com will be Zona plying a body of water with a special guest. The first of four planned live shows this year will air from 8 a.m. to noon CT on Tuesday, March 14. Greg Hackney, the 2014 Toyota Bassmaster Angler of the Year, will be Zona’s first guest on a lake in southern Louisiana.
“I’m excited about Zona Live as much as any project I’ve ever worked on,” said Zona, who’s served as a Bassmaster TV analyst for 12 years, as well as hosting Zona’s Awesome Fishing Show. “I’m the type of viewer who wants to see it all unscripted — the good, bad and the ugly. I’m sure we’ll have a lot of those highs and lows because that’s what fishing is.
“Although we will have scouted the lake, what you see — whether we catch ’em or not — will be happening in real-time.”
Mike McKinnis, vice president of media content for JM Associates and producer of The Bassmasters, said plans for Zona Live have been in the works since around the time B.A.S.S. began its live programming at the 2015 Classic.
The innovative program, pioneered in the realm of competitive fishing by JM Outdoors and B.A.S.S., employ the same high definition cameras that capture on-the-water action for The Bassmasters show on ESPN2, to stream video online through Bassmaster.com.
“We’ve kind of perfected the live show, so why not take one of our biggest stars in the sport, pair him with one of the biggest Elite anglers in the sport and watch what they do live?” McKinnis said. “With a TV show, you get to watch 22 minutes — with Zona Live, you’re getting four hours of content and have feedback with both people on camera.”
Zona hopes to turn the final 10 minutes of each hour into a fast-moving, question-and-answer period. He wants viewers to ask anything, from what size hooks the anglers are using to “why puppy dogs smell so good.”
Prizes will be awarded for the best questions submitted, and Zona will act as judge.
“I already have the prizes, and they’re awesome,” he said. Among them, he suggested, might be “Viewer of the Day” or “Viewer of the Week.”
“I want our viewers to feel comfortable asking anything to me or our guest … no matter how off-the-wall it is.”
Zona fans and other viewers can join the conversation and pose questions at #ZonaLive on Facebook, Twitter and Instagram. This hashtag will be monitored to bring the best posts onto the show.
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines, Bassmaster website, television show (The Bassmasters), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.
By: JamieDay Matthews
