Today in Miami, Bass Cat Boats received it’s fourth (4th) consecutive J.D. Power and Associates award for; Highest in Customer Satisfaction with Fiberglass Bass Boats 2008.
The award marks a four (4) year run by Bass Cat since entering the J.D. Power and Associates study, beginning with 2005, 2006, 2007, and now 2008.
Attending from Mountain Home, AR were Rick Pierce and Dee Ezell of Bass Cat Boats. In relationship to the award, Rick was quick to point out that “while this is a prestigious award, what is important are the Owners and the Staff of the Bass Cat Family, which made this possible.” “They enjoy our product and we work hard to give them the best product we can, with service second to none.”
Comments from Dee Ezell showed deep appreciation for “the support that those many members of the Bass Cat Family have shown.” “It remains Bass Cat‘s goal to provide the best in service for many years to come.” Also thanking the “dealers (of Bass Cat) which also make this award possible.” She further mentioned, “there is no time to relax in today’s cyclical market.”
Rick added that they “prefer a silent humble approach to our business, one in line with the image of Bass Cat and principles of the family.” Adding that “awards are for today, they are not a heritage.” Further emphasizing on “being a full service company in a self service market.” Both Dee and Rick also thanked their individual families for enduring their lifestyle and the passion of Bass Cat.
Commitment to it’s Dealers and Owners is a longstanding tradition with Bass Cat. The Pierce family has produced Bass Cat Boat’s into it’s 37th year. And even earlier began it’s roots on small wooden boats, which Ron Pierce built in high school.
Bass Cat is an independently owned and operated company founded by Ron & Jan Pierce in 1971. The receipt of this award for the fourth time is the most received by any bass boat company, in a study where only one such award per category is presented.
For further information, contact Bass Cat Boats at 870-481-5135 or Gary Gould, Gould Design Associates at 501-835-7180.By: Gary Gould
