Berkley, America’s leading fishing tackle brand, and BASS, the worldwide authority in bass fishing, announced today that the Columbia, S.C.-based tackle company has renewed its long standing association as an official sponsor and supporter of BASS. Berkley will continue as the official fishing line and soft plastic baits of BASS and its prestigious tournament trails and events.
Berkley, a subsidiary of Pure Fishing, has developed an award-winning product lineup, including Trilene, Fireline, Vanish, PowerBait, Gulp! and numerous other innovations that help anglers catch more fish.
The agreement includes sponsorship of the Bassmaster Classic, Bassmaster Elite Series, the BASS Federation Nation presented by Yamaha Outboards and Skeeter Boats, the Bassmaster Opens and the Academy Sports + Outdoors Women?s Bassmaster Tour.
“BASS and Berkley have for decades been leaders in promoting bass fishing and conservation,” said John Bartow, senior marketing director for Pure Fishing. “Our baits and line have played major roles in the evolution of bass fishing. Our Classic champions, winners of Angler of the Year awards, tournament victors and dominant team performances have all contributed to the growth of the sport and we are excited to continue our sponsorship in the BASS programs.”
Additionally, Berkley will receive significant exposure across BASS’ multimedia properties, including The Bassmasters on ESPN2, Bassmaster Magazine and the Bassmaster website. Berkley will also receive on-site exhibit space at all BASS events to display its product lines.
The Berkley pro staff includes Mike Iaconelli of Runnemede, N.J., and Davy Hite of Ninety Six, S.C., each a former winner of the Toyota Tundra Bassmaster Angler of the Year award and the Bassmaster Classic. The Berkley team also includes past Classic champions Boyd Duckett of Demopolis, Ala., and Ken Cook of Meers, Okla.; and AOY winners Skeet Reese of Auburn, Calif., and Gary Klein of Weatherford, Texas.
“Berkley continues to be a brand that exemplifies sound leadership and loyalty,” said Tom Ricks, vice president and general manager, BASS and ESPN Outdoors. “Their dedication to the industry and growing the sport of bass fishing is true and their continued support of anglers at all levels is impressive.”
For more information, contact BASS Communications at (407) 566-2208.
About Pure Fishing, Inc.
Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, All Star, Berkley, Fenwick, Gulp!, Mitchell, Penn, Pflueger, SevenStrand, Shakespeare, Spiderwire, Stren, Trilene and Ugly Stik. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH).
]About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in the three primary business segments through a number of well-recognized brands, including: (Branded Consumables) Ball, Bee, Bicycle, Crawford, Diamond, First Alert, Forster, Hoyle, JavaLog, Kerr, Lehigh, Leslie-Locke, Loew-Cornell and Pine Mountain; (Consumer Solutions) Bionaire, Crock-Pot, FoodSaver, Harmony, Health o meter, Holmes, Mr. Coffee, Oster, Patton, Rival, Seal-a-meal, Sunbeam, VillaWare and White Mountain; (Outdoor Solutions) Abu Garcia, All Star, Berkley, Campingaz, Coleman, Fenwick, Gulp!, Mitchell, Penn, Pflueger, SevenStrand, Shakespeare, Spiderwire, Stren, Trilene and Ugly Stik. Headquartered in Rye, NY, Jarden has over 20,000 employees worldwide.
About BASS
For 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in the Bassmaster and ESPNOutdoors websites, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content – from tips and techniques to in-depth tournament coverage – to passionate audiences.
The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Women’s Bassmaster Tour and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.
BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.By: BASS Communications / BASS
