Blue Heron To Represent Select Coleman Brands

Blue Heron Communications, the outdoor industry’s most respected marketing communications agency, announces today that it will be the agency of record for portions of The Coleman Company Inc.’s portfolio of brands and products including Stearns®, Hodgman®, Mad Dog Gear®, SOSpenders®, and Sevylor®, effective January 1, 2009.
 
As part of its new relationship with the portfolio of brands, Blue Heron will serve as the day-to-day point of contact for all media inquiries regarding the brand family while executing a host of marketing communications and public relations tactics to boost overall awareness and drive sales. In addition to its work with these brands, Blue Heron will also lend marketing communications assistance for Coleman® products. Coleman – now including the brands of Campingaz®, Coleman®, Helium®, Hodgman,  Mad Dog Gear, Nevin®, Sevylor, SOSpenders and Stearns – is a wholly owned subsidiary of Jarden Corporation (NYSE:JAH).
 
“This powerful collection of brands offers consumers a wealth of category-leading products, products with which everyone in the agency is already well acquainted. We’re excited to be aligned with such a long-standing and successful group,” said Blue Heron Communications President Gary Giudice. “The strength of Blue Heron has always been its staff of accomplished professionals who share an unmatched passion for the outdoors. This passion and knowledge are things that we have in common with the Stearns, Hodgman, and other Coleman brands, making it an ideal pairing.”
 
Established in 1987, Blue Heron Communications is an all-purpose marketing communications agency specializing in the outdoor recreation industry. Founded in upstate New York and now located in Norman, Okla., Blue Heron’s mission is to provide reliable and knowledgeable service to fulfill the needs of its national and international clients while providing prompt and accurate product and industry information to today’s journalists.By: Josh Ward