The Publicity Club of Chicago has awarded the Chicago Boat, RV and Outdoors Show its Silver Trumpet Award for its “Discover Boating Backpack” promotion. The Silver Trumpet is awarded for outstanding achievement in public relations.
Last summer, the Chicago Boat Show and the Chicago Public Library teamed up to offer the Discover Boating Backpack program at eight branches of the Chicago Library. Targeted for children from six- to nine- years old, each backpack provided kids with books, a compass, a giant catfish puppet, tape measure for sizing up prize-winning catches, knot tying instructions and a boating safety activity book. The program was designed to assist parents in focusing their children’s learning around the theme of boating and fishing.
“We are honored to be recognized for this outstanding community program. The true achievement, however, is the hundreds of families who have utilized the Discover Boating Backpacks and introduced their families to the joys of boating and fishing,” says Jennifer Faulk, Show Manager of the Chicago Boat, RV & Outdoors Show.
This is the second time the Chicago show has been recognized by the Publicity Club. The show’s “Survive Chicago’s Winter” promotion received a Golden Trumpet Award last year.
The Publicity Club of Chicago recognizes promoters for excellence in planning, creativity and execution in the field of public relations and communication. The Publicity Club of Chicago is the nation’s largest independent public relations organization in the country.
For more information, contact Chicago Boat, RV & Outdoors Show Manager Jennifer Faulk at (312) 946-6242; [email protected].
National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry. NMMA member companies produce over 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
