Plano Synergy, a leading outdoor company providing thousands of individual hunting and fishing products across 14 major brands, has announced the hiring of Chris Russell in the position of Marketing Manager – Fish.
Working under Plano Synergy VP of Marketing, Pete Angle, Russell will lead critical marketing activities in support of the company’s established Frabill and Plano brands, including oversight of product promotions, catalog and asset creation, trade show representation, advertising, social media, editorial outreach and more. Plano is the industry leader in the very tackle storage and management category they helped create in 1952, while Frabill has engineered premium, trusted gear for open water and ice fishing for nearly 80 years.
Like many other key Plano Synergy team members, Russell lives for the outdoors. A well-traveled lifelong angler, Russell has an outstanding history of success in working with influential, market-leading companies – most recently with Shimano America and Wright & McGill/Eagle Claw Fishing. Additionally, he has served the greater recreational fishing community as a member of the American Sport Fishing Association’s (ASA) Communications and ICAST committees.
“I’m genuinely excited to be continuing my work in the industry I’m so passionate about,” says Russell. “Especially with the Plano and Frabill brands that have contributed so much fishing joy to so many generations. These category leaders have endured and thrived because of their unrelenting commitment of innovation to anglers. My challenge will be to communicate that commitment and passion in ways that appeal to an increasingly diverse pool of customers.”
“Chris is a well-respected and experienced marketing pro with a 16-year history of success in the fishing industry,” says Angle, who points to Russell’s resume as not only proof of his significant accomplishments, but also as evidence of his creative abilities and sense of humor. “It says he’s capable of making Minute Rice in just 58 seconds,” Angle continues. “And while that’s really funny, the truth is that sometimes the small victories stack up and become big ones. We’re exceptionally pleased to be able to put Chris’s expertise, positive outlook and proven abilities to work here on the Plano Synergy team.”
Russell assumes his new duties in Plano Synergy’s Grand Prairie, Texas headquarters just in time for next week’s ICAST show – the sport fishing industry’s largest and most important trade show of the year.
“The Plano team has some really exciting new tackle storage products coming out at ICAST, and we’re anxious to share them with the industry,” says Russell. “Plano has a 65-year history of making the gear that helps anglers protect their passion and maximize the enjoyment they receive from their precious time on the water, and this year’s ICAST New Product Showcase is going to provide indisputable proof of that fact… especially if you happen to be a kayak angler.”
Industry and media representatives attending ICAST are invited to stop by booths 3357 and 3457 to see everything that’s new, or simply say hello.
About Plano Synergy
Plano Synergy’s foundation is built on an unrelenting passion for the outdoors. It’s the very same passion we share with our customers, and why each and every product within our family of trusted high-performance brands is carefully conceived, designed and manufactured to elevate the outdoors experience. No matter how advanced or basic the need, Plano Synergy delivers hunters, anglers and outdoor-lifestyle enthusiasts the specific products that maximize the satisfaction earned from a day – or a lifetime of seasons – in the field or on the water.
By: Josh Lantz, Traditions Media, LLC
