Favorite Fishing LLC has signed on as the presenting sponsor for the final regular-season Bassmaster Elite Series event of 2016.
The Plano Bassmaster Elite at the Mississippi River presented by Favorite Fishing will take place in La Crosse, Wis., Sept. 8-11.
Favorite Fishing debuted its product line at the industry trade show, ICAST, in Orlando, Fla., this week.
“We have released 83 new rods in the market,” said Winston Tucker, CEO of Favorite Fishing, “as well as a line of reels. We’ve worked to use the lightest, best-quality graphites in the market, materials never before used in fishing.”
Favorite Fishing’s top series of rods, the Summit, are the lightest in the market — between 1.9 and 3.3 ounces — and are twice as strong as and 40 to 50 percent more sensitive than other brands. Favorite Fishing introduced several lines of rods, including Big Sexy, Jackhammer, Rush and Yampa River.
As part of the sponsorship deal, Favorite Fishing will have its products on display during the Elite Series season finale at La Crosse.
“We are pleased that such an innovative company as Favorite Fishing has decided to partner with B.A.S.S. and market its products to our 500,000 members and thousands of other fans of the Bassmaster Elite Series,” said Bruce Akin, CEO of B.A.S.S.
“Fans who attend the Plano Bassmaster Elite at Mississippi River presented by Favorite Fishing will want to try out their Summit rods,” Akin added. “One I picked up weighs less than my fountain pen.”
“B.A.S.S. is No. 1 in the industry,” said Tucker, “so it makes sense for us to be at one of the biggest events in the country. We care about the future of fishing, and our goal is to grow as a company as we help grow the sport.”
The final Bassmaster Elite Series event of the year will be the third time La Crosse has hosted an Elite Series tournament. The first time was in June 2012, when Todd Faircloth of Texas won the Mississippi River event with 62 pounds, 4 ounces. The second time was in June 2013, when Oklahoma’s Tommy Biffle won with 64 pounds, 2 ounces.
About Favorite Fishing
Favorite Fishing is a Christian-based company focused on grass-roots growth. It specializes in rods but also carries a line of reels, line and apparel. The company’s American design team works with the best designers around the globe to ensure the product is unrivaled in the fishing market. Favorite Fishing’s 120,000-foot warehouse is located in Thayer, Mo. Learn more about Favorite Fishing at www.favoriteusa.com.
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines, Bassmaster website, television show (The Bassmasters), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by GoPro.
By: Helen White, Bassmaster
