Evinrude to Launch Lucrative Contingency Program for BFL Anglers
FLW, the world’s largest tournament-fishing organization, announced today that BRP’s Evinrude brand has re-signed a multi-year agreement to remain an official outboard engine sponsor, marking their 15th consecutive year as a sponsor of FLW. Financial terms of the agreement were not disclosed.
The Evinrude brand will receive exposure and have prominent presence across all of FLW’s platforms, including on-site activation at all FLW tournaments and Expos, the “FLW” television program which airs on the NBC Sports Network, World Fishing Network and the Pursuit Channel, FLW Bass Fishing magazine, promotion on FLW’s social media outlets and FLW’s fully-responsive website.
“FLW is proud to continue its longstanding partnership with Evinrude,” said Trish Blake, FLW President of Marketing. “Evinrude’s dedication and support to tournament bass fishing is unparalleled.”
As part of the sponsorship agreement, Evinrude will launch a contingency award programs for boaters competing in the Walmart Bass Fishing League (BFL). BRP will award $300 to the highest Evinrude finisher in each qualifying tournament, $1,000 at regional events, and $5,000 at the BFL All-American if he or she is the registered owner of a 2012 or newer 90- to 250-horsepower Evinrude E-TEC outboard engine. All contingency payouts will be administered by FLW, allowing for immediate payouts at each tournament.
“BRP and the Evinrude brand are proud to announce this multi-year sponsorship renewal with FLW, the premier professional sports organization that has set the standard for competitive fishing,” said Christopher Berg, global director – marketing and strategic planning, Evinrude. “We share a passion for the sport, the anglers and the entire industry that FLW helps promote. FLW affords us the unique opportunity to showcase the unrivaled power, bold, breakthrough design and unmatched lifetime value of our new Evinrude E-TEC G2 outboards to passionate anglers, from amateur to pro, across the country.”
BRP’s Evinrude engine line-up from 3.5 to 300 horsepower offers customers superior value across a full range of applications. Engines are available at authorized Evinrude dealerships worldwide.
ABOUT FLW
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
ABOUT BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately 7,600 people worldwide.
By: Joe Opager, Director of Public Relations
