“FLW,” the television show produced by FLW, the world’s premier tournament-fishing organization, was the most-watched show of the day when the Jan. 1 episode, which featured the 2011 National Guard FLW College Fishing Northern Regional Championship, aired on NBC Sports Network. This is the second time since January of 2011 “FLW” has been the overall most-watched show on its air date and the sixth time it has tied or has claimed the top honors among Field Sports shows aired on the network.
“FLW was the most-watched program of the day and was up across key male demographics: Men ages 18-34 (up 9 percent) and Men ages 25-54 (up 22 percent),” said NBC Sports Network’s Jeff Macaluso.
“FLW,” is broadcast Sundays in high-definition (HD) on NBC Sports Network (formerly Versus). The show is hosted by Jason Harper and is broadcast to more than 500 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
ABOUT FLW
FLW is the industry’s premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2012 over the course of 190 tournaments across five tournament circuits, each providing an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the “Best in Fishing, On and Off the Water,” through a variety of platforms including tournaments, outdoor expos and the world’s richest fantasy sports game – FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors or FantasyFishing website.
By: Chad Gay, Director – Public Relations
