Trying to move out a marketing message to the vast global fishing marketplace is challenging. “We’re all trying to communicate our product info to the same interests and it’s great to have an opportunity to co-promote with a manufacturer like Fin-Nor”, said Flying Fisherman President, Pat Sheldon.
Flying Fisherman will promote its high end Master Angler Series collection of polarized eyewear in conjunction with Fin-Nor’s upscale product image. The program will include in-store discount coupon incentives, trade show cross promotions, on-line opportunities, bi-annual national catalog mailings and radio station giveaways in select markets. Some participants are Bass Pro shops, some wholesale trade shows listed on the Flying Fisherman web site, Clear Channel Radio stations throughout the Florida Keys, and on both manufacturers’ web sites.
“The Flying Fisherman and Fin-Nor promotion is a win-win for anglers,” said Ed Bedore, Sr. VP of sales for Fin-Nor. “Salt water fishermen in particular know the value of quality polarized sunglasses and high performance rods and reels, so they’re getting the best of both worlds from this match up of two top brands.”
“Fin-Nor and Flying Fisherman…could it get any better? I doubt it”, said Mark Mills from Clear Channel Radio-Florida Keys. “Clear Channel is jazzed to be a part of this marriage of terrific active outdoor brands. Our long standing relationship with Flying Fisherman has helped Clear Channel Florida Keys become the place for folks who want to stay up on the catch and the conditions in paradise, from anywhere in the world, on the web. We couldn’t be happier with Fin-Nor joining us”.
The complete line of Flying Fisherman products can be seen at the flyingfisherman website or call 800-335-9347 for a free catalog.
