With over 30 years of experience in marine, fishing and hospitality industry promotions, Betty Bauman announces the launch of a new division of her MetroMedia Marketing, Inc. firm. Bauman & Company will offer strategic marketing and public relations services to better serve the marine, fishing and hospitality industries including integrated planning and consultation, press release writing and distribution, print and online newsletters, social media, event planning, alliance marketing, positioning, branding and more.
Bauman’s marketing forte has attracted local and national media attention to the sport of fishing and boating in the past with coverage by network giants such as Inside Edition, NBC/Nightly News with Tom Brokaw, Good Morning America, CBS/The Early Show, NBC’s TODAY Show and Nickelodeon. In print, her firm’s efforts have garnered coverage by USA Today, Wall Street Journal, Southern Living, major newspapers and marine and fishing publications.
“This kind of coverage doesn’t happen by accident,” comments Bauman. “Our firm is known for thinking outside of the box and reaching for heights beyond imagination. We are expanding our services so we can leverage our expertise to better serve the marine, fishing and hospitality industries.”
“Ladies, Let’s Go Fishing!” Brought Bauman National Accolades
The program which brought Bauman to national attention is “Ladies, Let’s Go Fishing!,” a series of fishing seminars held in conjunction with the Florida Fish and Wildlife Conservation Commission (FWC). Bauman built the program from concept to implementation and utilized her marketing skills to reach thousands of women who might not have otherwise tried the sport. She established a partnership with the FWC in 1997 as a solution to the lack of opportunity for women to learn fishing and conservation skills. Corporate sponsors jumped on board to share the value of this marketing opportunity as well as the chance to promote conservation ethics.
With over 5,000 graduates, LLGF is the largest organization in the world whose objective is to introduce women to fishing. Both Bauman and her seminar series – often dubbed “The No-Yelling School of Fishing” – are renowned nationally in the sportfishing, boating and marine industries. Bauman has received three national awards: Woman of the Year by the American Sportfishing Association; one of the Top 21 Most Influential Marine Industry Leaders for the 21st Century by Boating Industry magazine; and one of the Top Women in American Boating by BoatU.S. Magazine. In recognition of her conservation efforts, National Week of the Ocean presented Bauman with the 2007 Community Marine Award for “Individual of the Year.” Regionally, Avon and The U.S. Small Business Administration presented Bauman with the Women of Enterprise Awardin South Florida and an Award of Excellence was presented to her by The Marine Industries Association of South Florida. As a result of her “Ladies Let’s Go Fishing!” Adventure Trips, The Cove Lodge in Elfin Cove, Alaska named her “Sportsperson of the Year.”
About MetroMedia Marketing, Inc. and Bauman & Company
Bauman’s MetroMedia Marketing firm is the parent companyof the “Ladies, Let’s Go Fishing!” seminar series and alsoconducts and promotes a Bahamian marlin tournament including publishing an annual magazine. Bauman mentioned while MetroMedia Marketing always served outside clients, the number was limited until recently. The firm’s history includes several Florida saltwater fishing tournaments for which the company published magazines and coordinated operations, as well as marketing and publicity efforts for a resort in the Bahamas. Bauman & Company, a division of MetroMedia Marketing, Inc., now offers strategic marketing and public relations services for the marine, fishing and hospitality industries.
Bauman holds a B.S. in Marketing Communications from Ohio University and has marketing experience in the cookware and cosmetic industries as well as extensive marketing and promotions experience for some of the world’s largest boatbuilders. During the Miami Vice era, she coordinated boating promotions involving Don Johnson, Ed Olmos, Hulk Hogan and Chuck Norris. During her service at Wellcraft Marine, the manufacturer catapulted to one of the top three boat builders in the United States. She is the publisher of the book, “Hurricane Andrew – The Big One” and has provided freelance writing for several marine publications.
For more information, please call (954) 475-9068.By: Betty Bauman
