The Bluewater Marine Group is pleased to announce the addition of Gayle Crutchlow as marketing director. Crutchlow has several years of experience in the sportfishing industry upon which to draw in her new capacity as marketing director. In this post, she will play a major role in navigating Bluewater Marine Group’s multifaceted branding and marketing efforts.
Crutchlow comes to the Bluewater Marine Group from Shakespeare Fishing Tackle Co. in Columbia, S.C., where she rose from a media buyer to the level of advertising manager. In that position, Crutchlow oversaw Shakespeare’s multimillion-dollar advertising budget as the company acquired new brands and increased its market share. Her educational background includes a bachelor of arts in journalism and mass communication from the University of South Carolina, Columbia.
“We are so pleased to bring on an individual with such an intimate understanding of our customer base,” said Jay Povlin, president of the Bluewater Marine Group. “Her ability to engage with the serious fisherman has distinguished Gayle within the industry. As we continue to build solid relationships with our customers, her background will no doubt be an essential resource.”
ABOUT BLUEWATER MARINE GROUP
Brunswick Corporation’s Bluewater Marine Group is a leading manufacturer of fishing boats, comprising the Sea Pro, Sea Boss, Palmetto and Laguna brands. For more information on the Bluewater Marine Group, please call 803-321-5777 or visit brunswick.com for links to any of the Bluewater brands listed above.
ABOUT BRUNSWICK CORPORATION
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity” in all its leading consumer brands, which include Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Lowe, Lund, Maxum, Meridian, Ãrnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land âN’ Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick Billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables.
