PREMIER TACKLE STORAGE BRAND TO SPONSOR ONE OF TELEVISION’S MOST POPULAR FISHING SHOWS IN 2017
– Major League Fishing (MLF), the unique, televised bass fishing competition showcasing the nation’s top professional anglers in real-time format, has quickly grown to become one of the most popular fishing show on TV. Featuring a live-action style broadcast based on in-boat cameras, officials and real-time scoring, MLF conveys and broadcasts all the action, strategies, drama and emotion of top-level competitive fishing like no other program.
“It seems like just yesterday that Gary Klein and Boyd Duckett called to discuss an idea they and some fellow anglers had for a new tournament format and fishing show,” says MLF General Manager Jim Wilburn. “We met with them, loved their live format and secret destination concept, brought our television expertise to the table and, as they say, the rest is history. Every episode literally puts the viewers right there in the boat with the pros.”
Plano, makers of the world’s most complete line of premier tackle storage products, has announced a deal that will result on the iconic brand’s sponsorship of MLF’s events and television program in 2017.
Of course, it doesn’t hurt that two of Plano’s top pro anglers are currently enjoying so much success in MLF’s star-studded field of competitors. The Bionic Basser himself, Plano pro, Kevin VanDam, finished the 2016 MLF Challenge Cup Championship Round in first place, and leads the series going into the 2017 season. Brent Ehrler, also a Plano pro, is currently third in the Cup Angler Point Rankings, which reads as a who’s who of premier professional bass anglers, from top to bottom.
“It has been amazing to watch what the MLF team has been able to accomplish in the short six years since their unique vision was implemented,” says Plano Synergy’s Vice President of Marketing, Pete Angle. “Anytime real innovation takes place in the outdoor lifestyle space where our consumers live, we want to recognize and support that,” he continues. “Major League Fishing instills true joy and a passion for fishing in its viewers, which is the exact same thing we strive to deliver to those who use Plano products.”
Major League Fishing airs on Outdoor Channel. For more information about MLF events, anglers, schedules, standings and more, visit www.majorleaguefishing.com.
Plano: Original Fishing Gear, Since 1952
Owning Plano® quality is a tradition that began when the company created the first-ever molded plastic tackle box in 1952. Since then, the Plano brand has found its way into the hearts and hands of four generations. There are many reasons why anglers choose Plano, including quality, variety-of-style, performance and innovation, but our favorite is “It’s what my dad always used.”
By: Leslie Sundahl, Traditions Media
