Shakespeare and Fishing’s Future share the same goal; to help families connect through fishing. This is precisely why Shakespeare announced today its support of the organization with a $5000 cash donation plus $5000 in fishing gear.
Established as a mode to reconnect youth with nature, strengthen family relationships, teach environmental stewardship and increase recreational angling, Fishing’s Future is on the leading edge of growing the sport of fishing.
“Shakespeare chose to support Fishing’s Future for several reasons, “said Roxanne Coleman, Senior Field Marketing Manager for Shakespeare, “The program’s mission exemplifies our goals for growing new anglers while creating family bonds through fishing. Fishing’s Future also instructs students on local environmental impact.
The program has gained recognition in a variety of new venues, including schools. This is a good opportunity to solidify Shakespeare as the family fishing brand.”
Shane Wilson established Fishing’s Future. Starting in Texas with a couple of volunteers, Fishing’s Future has grown to ten states with 30 different chapters. All Chapters are run by volunteers using the curriculum and materials developed by Wilson.
“Shakespeare is the basis for introductory anglers,” said Wilson. “We have found that the Ugly Stik rods with spincast reels are the product of choice for teaching families the joy of fishing. They are so reliable and easy to operate, which allows parents and children to connect without the hassle of difficult equipment. When people go fishing with children the first thing to reach for is something easy-to-use and durable ? Shakespeare. We are excited that Shakespeare supports our organization. The shared values and goals our two organizations have will reconnect families and develop outstanding family memories.”
For more information on Fishing’s Future visit the fishingsfuture.org website. To learn more about products from Shakespeare visit the shakespeare-fishing wesite.
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, All Star, Berkley, Fenwick, Gulp!, Mitchell, Penn, Pflueger, Sebile, SevenStrand, Shakespeare, SpiderWire, Stren, Trilene and Ugly Stik. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at the purefishing website
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia, Aero, Berkley, Campingaz and Coleman, ExOfficio, Fenwick, Gulp!, K2, Marker, Marmot, Mitchell, Penn, Rawlings, Shakespeare, Stearns, Stren, Trilene, V?lkl and Zoot; Consumer Solutions: Bionaire, Crock- Pot, FoodSaver, Health o meter, Holmes, Mr. Coffee, Oster, Patton, Rival, Seal-a-Meal, Sunbeam, VillaWare and White Mountain; and Branded Consumables: Ball, Bee, Bernardin, Bicycle, Billy Boy, Crawford, Diamond, Dicon, Fiona, First Alert, First Essentials, Hoyle, Kerr, Lehigh, Lillo, Loew Cornell, Mapa, NUK, Pine Mountain, Quickie, Spontex and Tigex. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit the jarden website.By: Kevin Jarnagin / Blue Heron Communications
