Yamaha Marine Group announced today that it has received an NMMA CSI Recognition Award for Excellence in Customer Satisfaction for 2009. In addition, Yamaha’s three boat companies, Century, Skeeter and G3 Boats also received awards. Yamaha was recognized in the “Outboard Engine” category, Century and Skeeter in the “Fiberglass Outboard Boat” category, and G3 Boats in the “Aluminum Outboard Boat” category. This year’s award is the eighth consecutive for Yamaha in the Outboard Engine Category – an achievement no other outboard can claim.
“Customer satisfaction is our top priority at Yamaha,” said Phil Dyskow, Yamaha Marine Group President. “The award belongs to many in the Yamaha family, including our boat-builder partners and dealers.”
NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.
The Marine Industry CSI program meets the CSI requirements of the NMMA Boat/Yacht Certification program. For manufacturers that are full participants in the Marine Industry CSI process, the included reporting also fills the dealer level CSI requirements of the Marine Industry Dealership Certification program.
National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,100 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA’s C.S.I. Customer Satisfaction Index award every year since its inception.
This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references toother companies or theirproductsarefor identification purposes only, andare not intended to be an endorsement.By: Martin Peters, Mgr Communications
