Yamaha Marine Group today announced it will become the exclusive supplier of outboard power to Sundance Boats, one of the industry’s premiere manufacturers of shallow-draft fishing skiffs and a growing player in the market segment. In addition, Yamaha will provide advice and technical support designed to advance the boat company’s future growth.
“Sundance has grown dramatically in recent years and during this time they have increased their reputation for building quality products,” said Mark Tracy, Yamaha Marine Group OEM assistant division manager. “We look forward to working with Sundance and growing our businesses together. By partnering with Yamaha, Sundance will now have the ability to offer their dealers access to some of the advantages Yamaha offers, such as a comprehensive dealer education program and online warranty registration.”
“This isn’t just an agreement to supply outboards,” said Wally Bell, Sundance Boat President. “Yamaha brings value to the relationship by providing terrific technical support as we develop new boat lines. At the same time, its outboards are known for reliability, which is a great asset to our dealers and our customers. We are seeking to improve customer satisfaction as we grow and expand into new segments, and Yamaha has the highest in the business for outboards.”
Sundance Boats was founded in 1994 and quickly established itself as a major force in the fishing skiff segment. Visit the sundanceboats website for more information on Sundance and its products.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,200 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception.
This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references toother companies or their products are for identification purposes only, and are not intended to be an endorsement.By: Martin Peters, Mgr Communications
